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October 16, 2019

Why It’s Important To Send Out Regular Newsletters

Once upon a time, MeloTel sent out weekly newsletters to subscribers via email. We did so because we love conversing with our customers and keeping them informed of all the goings-on with our business.

We firmly believe that staying connected with your customers is important. And we’d argue that regular newsletters are among the most cost-effective and efficient ways to do just that. This is why we’re back to writing newsletters and sending them out monthly. Are you sending out newsletters on a regular basis to your customers?

Newsletters help you to boost sales.

What better way to clearly explain the benefits of taking advantage of your products and services than to do so in a newsletter? Your email newsletter provides you with the opportunity to provide clear and concise information about your latest offerings. As R. Khera explains on, a newsletter offers great exposure that helps to capture sales.

“Studies reveal that the average consumer should be exposed to a product for about six to eight times before they make a decision to buy,” reveals Khera, “A weekly or monthly newsletter allows you to put your business name in front of customers repeatedly. A prospective customer might be on the verge of buying from you, and a series of newsletters will help them make a firm decision to make a purchase.”

Newsletters remind customers to spend their money with you.

At the end of the day, increasing business is always the name of the game, right? On, Neil Kokemuller explains that company newsletters keep your brand in front of customers who buy infrequently.

“A home inspector might send monthly newsletters with do-it-yourself or home weatherizing tips to homeowners he has worked with,” he writes, “While he may not get immediate business from many of them, his name remains in the minds of clients who also may forward the newsletter to friends. This provides a word-of-mouth or referral marketing bonus. Many companies have shifted from print mailings to electronic, which greatly reduce the costs of regular newsletters.”

Newsletters help to grow your customer base.

The advent of the internet did a wonderful thing for business owners. It enabled them to spread the word about their businesses in quicker and more efficient ways than ever before. Consider the extreme difference in efficiency between mailing numerous letters to numerous recipients and emailing one newsletter to a large number of subscribers. Your emailed newsletter can easily be forwarded to others so that your subscribership grows!

“A database of customers is considered to be a very valuable asset, as you can use it for a number of promotional purposes,” says Khera, “When a prospective customer wants to receive your business newsletter, it is obvious that they are interested in your business and what you have to offer. Ensure that your database is easily accessible to people who wish to join and offer incentives for signing up, such as a discount or special report for subscribing.”

MeloTel’s Bloggers & Creative Writers For Hire are adept at using the appropriate phrasing and verbiage so that your audience will be motivated to take advantage of the opportunities presented in your email newsletters. For information about how they can begin writing for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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