In our past two blogs, we championed the act of blogging because, among many other reasons, it positions your company as a “friend” to its supporters. As we’ve highlighted, in today’s world, consumers want more than just products and services. They want to be able to put their trust in particular brands so they can go back to them time and time again for what they need.
Not only does it enjoy repeat business from loyal customers, it also enjoys referrals. Who doesn’t like to pass along the good news about finding an amazing and trustworthy company to friends and family? Finding a great company is often seen as a great accomplishment. Your business will be richly rewarded for treating its customers like friends.
“Consumers choose brands like they choose friends,” insists TheMediaGenius.com, “Treat your customers like good friends and you’ll have customers for life. What’s more, they will flaunt their friendship status and tell their friends about your brand and so doing your loyal customer base and sales keeps growing happily ever after.”
Keep in touch! As far as the MeloTel team is concerned, keeping in touch with customers is arguably the best way to declare that your company is interested in growing friendships. And with all of today’s communication technology, keeping in touch is easy. At MeloTel, we like to deliver regular newsletters, send out personal emails and put in phone calls just to make sure our clients know we’re thinking about them.
Doing so gives us opportunities to check in to ensure our clients are happy with the services we’ve already provided them. It also enables us to inform our clients about our other services and special offers. Providing this exclusive and often privileged information helps to strengthen the relationships we’ve created, giving our brand a stronger chance to enjoy repeat business and garner referrals.
On his customer service blog, Shep Hyken explains just how important it is for business owners to keep in touch with their customers. He details his own experience as a customer and explains how the efforts of particular merchants keep him loyal to their brands.
“Not long ago I went shopping for some new clothes,” he details, “Several days later I received a thank you note. Two months later I received a post card, signed by my salesperson, announcing the latest sale. A couple months after that there was a message on my voice mail from this salesperson just “checking in” and telling me that the new season’s clothes had just arrived. This guy is good. He has a system. He keeps track of his customers and keeps in touch with them.”
At MeloTel, we proudly offer numerous ways for business owners to stay in touch with their customers and treat them like friends. Please don’t hesitate to contact us to learn all about our cloud-hosted Commercial Phone Services and special features such as Single Number Reach. Call us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"