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in Canada
September 9, 2016

Why Does Your Company Website Need A Blog?

In the year 2016 (not far from 2017 now!), content marketing is a huge part of building a company’s reputation. Allow us to reiterate a point made many times before on our blog. It’s vital that a small business (a business of any size really) has a strong online presence. Without being impressively represented on the internet, it gives the impression that your company may not even be operational.

So how does blogging strengthen your online presence? Your blog is your company’s voice. Firstly, it helps to develop better communication between your brand and interested members of the buying public. Your blog provides information while also being entertaining enough to encourage repeat traffic to your website. And let’s not forget that blogs help to increase your visibility in search engines.

It’s no secret (at least it shouldn’t be) to anyone that Google looks favourably upon business websites that update with new content on a regular basis. Without regularly updated blogs, a website appears stagnant and outdated. It gives people very little reason to keep visiting and it gives Google very little reason to rank your website high in searches relative to the industry it represents.

How does MeloTel utilize its blog to increase web traffic? At MeloTel, we practice what we preach. We post a new blog to our website three times a week – sometimes more. We also ensure that links to our latest blogs are posted on all of our social media accounts. That includes Facebook, Twitter and LinkedIn. That way, we automatically create constant reminders that our website has been updated and deserves more visits.

Naturally, the more often our website is visited, the more likely we will be to convert visitors into buying customers. You see, blogs are a form of advertising. Hence, the term “content marketing”. The more content on our site, the more relevant our brand becomes. Blogs, of course, are more than welcoming mats to our website. They are informative, well-written and often-entertaining articles that serve to entice regular readership.

How can MeloTel entice your customers to visit your website more often? MeloTel’s fantastic group of Bloggers & Creative Writers For Hire is made up of the most talented writers in our country! Comprised of individuals with backgrounds in English, Mass Communications, music, film, sports, marketing and promotions, our team is very skillful at writing on a variety of topics. They are also very dependable and diligent about posting blogs for their clients in very timely manners.

How often can our bloggers blog for you? To be honest, that is completely up to you! Our team has been known to blog as frequently as every day to just once a week. Our recommendation, of course, is to have a regular schedule so that your readers can be assured of new content on days when they expect it. Our team can also update your social media accounts with blurbs and links to your blogs to provide maximum benefits!

For more information about our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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