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October 19, 2018

Why Customer Service Matters More Than Anything Else

Earlier this week, a member of the MeloTel team informed us about a diner located nearby one of his friend’s homes. He noted that his friend would often visit the diner for a particular meal but then stopped going there because he just couldn’t stand the person who took the orders. “Rude”, “snobby” and “stuck up” were just a few of the descriptions he gave of this person.

Craving one of his favourite meals recently, our team member’s friend decided to visit the diner once again. This time around, he was happily greeted by a new employee. This individual was “courteous”, “kind” and “friendly”. The meal was as delicious as he remembered it. But the experience of visiting the diner had vastly improved. Our team member’s friend has reported that he is back to being a “certified regular” at this diner.

The importance of excellent customer service should not be estimated.

As the story demonstrates, customers place a lot of emphasis on customer service. The type of service provided often determines whether or not a company will enjoy repeat business. Low prices, high-quality products, excellent services – these all play second fiddle to great customer experiences.

According to Daymond John’s Success Formula Blog, “when studies and surveys have been completed, they continue to find that a large group of consumers say that customer service is much more important than price To get the right experience, they are willing to pay more.”

Don’t forget that word spreads fast.

As the diner story showcases, stories about excellent customer service spread fast. Social media allow for thousands of people to receive the same story at the same time. This is why it is vital that you practice an excellent customer service regimen at your place of business. The last thing you want is poor reviews of your business to surface online.

“Customers frequently share their opinions of businesses online and through social media, which means even one wrong move or perceived slight – especially one caught on camera – can spread quickly and damage your business,” writes Lisa McQuerrey on Chron.com, “In addition to providing high-quality service, monitor what’s being said about your business online so you can quickly address and resolve any complaints as they arise.”

A great customer experience can change your company’s reputation.

Providing excellent customer service is especially important in the “handling irate customers” game. You’re bound to come across an angry customer every now and again. If and when this occurs, remember that you are being presented with an opportunity to wow an individual. That person can either remove his/her support for good or become very loyal. It all depends on how good you are at providing a great customer experience.

“Problems are always going to arise for any business no matter how hard you try to avoid them,” says Daymond John’s Success Formula Blog, “While you can’t run a perfect business with all the perfect customers, you can ensure friction doesn’t become an issue. If customers know that they can voice complaints and those issues will be handled properly, they will feel more comfortable doing business with you.”

For a dose of MeloTel’s brand of customer service, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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