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March 26, 2019

Why Custom Hold Music Is So Necessary

“Hello, is anybody there?”

“Did you just hang up on me?”

“I don’t hear anything, what’s going on?”

These are NOT questions you ever want callers to your business to ask. But, if you don’t use hold music, you’re running the risk of having potential customers ask these questions. The problem is that you won’t hear them asking anything. They’ll have hung up on the phone before you’ve had an opportunity to return to the line in order to provide the customer service they were hoping to get.

Perhaps, your customer service is stellar. However, if you place a caller on hold and he/she hears nothing, it usually calls into question whether or not the call was disconnected.  Hold music, on the other hand, guarantees a caller that the call is still active. You may be surprised to know just how integral hold music is to your business.

Defeating a stereotype about hold music.

“It’s annoying.”

“It makes me want to hang up.”

“I’d rather hear nothing at all.”

These and other negative comments about hold music are either grossly over exaggerated or simply not true at all. It is true that not every song played during hold time is going to be a favourite of the person on hold. However, hold music is vastly much preferred over dead silence. On the This American Life podcast, Sara Corbett explains how her 81 year-old father-in-law sometimes calls offices just to hear hold music.

The songs he’s heard has interested him so greatly that he has often tried to find out more about them in order to get copies for himself. In one particular case, he learned that a favourite song was an exclusive creation for the business that played it during its hold times.

Showcasing your originality – a top benefit.

Your hold music has the ability to separate your brand from all the others. If you choose to use hold music of the custom-made variety, it can work wonders in impressing the people who hear it. It’s no different than your company logo. The music your callers hear should provide a distinct difference between your brand and its competitors.

Many voiceover professionals attest to the fact that custom hold music projects and maintains a professional image of a business to its calling customers. As everyone knows, you only get one chance to make a good first impression. Consider the number of first callers your company is bound to receive and ensure what they hear, while they’re on hold, is something that will be both enjoyable and memorable.

Hold time is advertising time.

Many companies opt for original commercials in place of music alone. That way, when callers are placed on hold, the companies give themselves opportunities to advertise their latest products, sales, discounts and in-store events. Hold time, in fact, is the perfect time to grow your brand’s image. A lack of custom hold music or commercials isn’t just dead air – it’s many missed opportunities!

Custom Hold Music is one of the many features that come with MeloTel’s Commercial Phone Services. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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