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May 15, 2019

Why Content Marketing Is A Smart Choice For Small Businesses

The MeloTel Blog has existed just about as long as the MeloTel website. You may even go so far as saying we were blogging before blogging was cool! The importance of content marketing has never been lost on us. And, it’s likely because we recognize we’re a smaller telecommunications company than most.

As we’ve noted in a number of our recent blogs, adding the personal touch to customer interactions is imperative for smaller businesses. Developing customer relationships is a key to small business success because larger corporations generally aren’t able to form meaningful bonds with their customers.

This is what makes blogging so important.

A blog is your opportunity to communicate directly with the people who are most likely to support your business. Okay, it might not exactly be “direct” communication, but because a blog represents your brand’s voice, it provides a personal spin on topics that are relevant to your company.

Essentially, content marketing advertises your business is a more informative and valuable way than traditional advertising. That’s because blogs aren’t blatant ads. They are news articles, opinion pieces, advice columns, lists of tips and other read-worthy literature that does more than advertise: it connects!

By providing relevant content, you grow your reputation.

Blogs are meant to be helpful. They’re meant to be answers to the questions your customers may have. They’re meant to get those same customers calling your business for further clarification because the friendly, approachable and knowledge nature of your blogs gave them the confidence that working with you may be worthwhile.

On, Steven Snell explains that the more you blog, the better you’ll be able to understand what is important to the members of your target audience. This helps to boost your brand’s reputation as a trustworthy entity.  

“Quality is always going to be a somewhat subjective issue, but I think most bloggers can look back through their archives and get a pretty accurate idea of how the quality has trended over time,” he writes, “Growth in quality is natural as you will become more knowledgeable about your topics and as you learn about blogging and writing in general.”

It’s best to hire a professional blogger for your content marketing needs.

Let’s be honest. You’re busy. You likely have so much on your plate each day that the idea of composing, proofreading and posting new blogs on a regular basis sounds far too daunting. Not to worry – MeloTel’s Bloggers & Creative Writers For Hire are here to help you! And don’t feel bad about needing the help. As Jonathan Morrow of points out, those without creative writing backgrounds don’t make the best bloggers.

“I know, it sounds horribly prejudiced,” he admits, “But here’s the deal: scientists, engineers, and other types of technologists are trained to be objective, passive, and detached — all three of which will destroy you as a blogger. No, you’re not doomed if you have a background in one of these disciplines. But it is a handicap, and you need to be aware of it.”

For more information about how to get MeloTel’s bloggers blogging for your company website, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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