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November 2, 2011

Whip Your Website Into Shape

Have you seen that new Yellow Pages commercial? It’s really interesting. Guy is in a store but refuses help from the cashier because he “isn’t really there”. He reveals to the employee that the business she works for is not online so there is no way for him to really find it. Confused, the cashier offers him assistance, but the customer insists he “was never there” to begin with.

Cool commercial. And it certainly drives home an important point. In 2011 – or 2012 rather, since we only have two months to go! – a business that does not exist online pretty much doesn’t exist at all. It’s no secret that consumers flock to the internet to browse items and compare prices before actually visiting the stores they wish to shop at.

Furthermore, many people enjoy making their purchases online without even going into a store at all. This is especially true for those individuals who wish to avoid the holiday shopping rush, which is just about to get underway. That’s a big reason why we allow our own clients to make purchases directly from our website in the MeloTel Shop.

It pretty much goes without saying that if you own a company, you need to own a company website. Of course, that also means that you need to work to keep your company website regularly updated. One of the most popular ways to do this is through blogging. Our Bloggers For Hire have performed amazingly for our clients, as their blogs have increased website traffic for numerous business websites including our own!

On, John Sheridan writes about how important it is to keep your website regularly updated. He notes that business owners are usually so busy running their companies that they often neglect refreshing their company websites. This is no small deal, however, as it gives the public the impression that there is nothing relevant going on about your business.

He points out that to stay relevant, the information on your site must be constantly updated. Sheridan uses the example of a newspaper, and asks readers to imagine what they would think if each day, it provided the same news! Visitors to your website also don’t want to see the exact same thing each time they visit. Chances are, they will stop visiting.

Sheridan also reminds business owners that the look of their websites should be appealing. Generally, a site only has a few seconds to impress the visitor. If you want people to not only visit, but browse through your website, it should look inviting as well as user-friendly. In our next blog, we’ll review a few other ways to keep your website fresh and relevant. Stay tuned!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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