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May 14, 2020

What Makes Texting So Important To Your Business?

Okay, get ready for a contender for all-time biggest understatement: texting is popular! Do you know anyone who doesn’t text? With the advent of cell phones and their transition into smartphones, we could argue that texting is the most popular form of communication today.

Consider the fact that smartphones are often equipped with countless messaging apps. The very act of typing away on handheld devices is an everyday-all day occurrence for most people. Therefore, using text messaging as a way to grow your business is a no-brainer. In fact, these days, it’s practically mandatory! Why is texting so important to your business? Well consider the following.

It’s a less intrusive communication style.

Sometimes, a phone call simply takes too much time and effort. In order for a conversation to work, it requires the time, energy and patience of at least two parties. With text messaging, a text is sent and the recipient is able to respond to it on his/her own time.

In many cases, responses are immediate. But texts are far less intrusive than phone calls because they don’t insist upon a person stopping what he/she is doing in order to engage in a conversation. By using text messaging with your clients, co-workers and colleagues, you allow for a more relaxed style of communication.

Its response rate is incredible.

Statistics show that text message open rates are close to 100%. In other words, if you send a text, it’s bound to be read. This doesn’t necessarily mean you’ll always get a response. It simply means that your message is being received by its intended target. Of course, the strength of your message is what will encourage a response. But, keep in mind that, generally speaking, texts are near-impossible to ignore.

Customers like texting.

As we mentioned earlier, nearly everyone sends texts every single day. So it only makes sense to use a communication method that your customers are used to using. By not utilizing text messaging as a communication-slash-advertising source for your business, you’re missing out on a surefire way to gain more exposure for your brand.

It’s a form of direct marketing.

When you text someone, you’re purposely sending a message to an intended recipient. Your message is streamlined to a specific target with the intent of eliciting a response. As a result, texting can be used as an excellent marketing tool.

Unlike traditional commercials which can be viewed by anyone, the marketing messages you send can be targeted to a core audience. This advertising method encourages greater results. Not to mention, the cost-effectiveness of using an SMS message service practically guarantees you a better ROI.

At MeloTel, we invite you to take advantage of MeloText! Our Text Message & SMS/MMS Marketing Software Platform enables you to better engage your clients, especially during the current COVID-19 crisis. We’ve made it very easy to set up your account – simply register HERE!

For more information about MeloText, feel free to visit the MeloText website. And, as always, please don’t hesitate to call us at 1-888-MELOTEL with your questions.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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