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January 18, 2021

What Makes SMS Marketing Such A Big Business Booster?

How many text messages do you send in a day? We’re guessing that it would be hard to even wager a guess. Texting is such a common occurrence that we often do it without thinking about it. This is why investing in SMS marketing is such a wise choice for all businesses, no matter their sizes. SMS = short message service. And, in recent years, it has become known as a big business booster!

It delivers your marketing messages immediately.

SMS marketing gives you the opportunity to get your messages out right away. Statistically, text messages are read within three minutes of being received. As you know, people generally get notifications when text messages arrive on their smartphones. So, unlike emails and nothing like traditional mail, there isn’t much of a waiting time for your marketing material to be consumed by its intended recipients.

Sending SMS messages is so easy.

You know how to send a text message, right? Then, you’re all set! This marketing avenue is an easy one to take advantage of. This is true for even the least tech-savvy among us. For people from all walks of life, SMS texting is incredibly easy and accessible. It’s also important to note that the open rate for SMS marketing is about 98 percent. In other words, if you send out an SMS marketing message, it’s going to be read!

It’s a form of direct marketing.

With television commercials, advertisers can only hope their messages are being viewed by their target audiences. The same goes for any other type of marketing where the eyes viewing it could belong to just about anyone. With SMS marketing, you know exactly who is receiving your messages. By building your list of subscribers, you’re able to better design the nature of your ads so that they speak directly to their recipients. Some business professionals refer to this as “laser-targeted marketing”.

It trims all the fat.

TV ads can be fun to watch. But that’s because there is a tendency to add humour to the marketing messages. While enjoyable, this doesn’t necessarily make the ads effective. Do you wish to add some humour to your SMS marketing messages? Go right ahead! Just remember that texts are known for being small, easy-to-consume forms of communication. With your SMS messages, you can get your points across instantly.

SMS marketing is budget-friendly.

We’ve mentioned television commercials a few times because of how widely popular they’ve been for decades. However, they are also among the most expensive of advertising methods. There’s a reason you commonly see TV ads for large corporations and other big name brands. No matter the size of your business, SMS marketing offers an affordable option for plugging your business.

By taking advantage of MeloText, you’ll utilize a cost-effective way of significantly growing your brand’s reach. This fantastic SMS marketing service comes with a long list of amazing features which you can learn all about HERE! They include the ability to send Bulk SMS messages, set up a long list of contacts, offer SMS loyalty rewards and create SMS polls.

For more information about MeloText, please don’t hesitate to call us at 1-888-MELOTEL.

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