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November 20, 2019

What Makes Custom Hold Music Such A Beneficial Feature?

In our last blog, we highlighted several benefits of the Voicemail to your Email feature. It’s one of the many that automatically come with MeloTel’s cloud-hosted Commercial Phone Services. With the feature, all of your voicemails are sent to your email inbox as mp3s, making it so much easier to get to them and respond to your clients in a timely fashion.

As mentioned, there are many more features you can enjoy with our VoIP-based phone services and Custom Hold Music is one of the most popular. It’s important to not underestimate the importance of hold music. Our new client, who told us how much she enjoys Voicemail to your Email, also heralded the Custom Hold Music feature she now takes advantage of.

It changes your perception of time.

“I hate holding – who doesn’t right?” she noted, “But when I’m listening to music, I sometimes get caught up in it. Even if I don’t particularly like the song, I’m sitting there thinking ‘okay, this is better than nothing, at least’.  Next thing you know, someone has picked up the line. Honestly, if there wasn’t any music playing, I would’ve felt like I was just sitting there wasting away.”

Our client isn’t alone. Many callers are known to become frustrated when they’re on hold and only listening to dead silence. Naturally, silent hold times are boring – and they seem a lot longer than they actually are. Consider how long a minute is. Not long, right? Would you be interested in hearing absolutely nothing for an entire minute? We wouldn’t either.

It can help to calm customers down.

They say “music calms the savage beast”. This isn’t to imply, in any way, that your callers are either savage or beast-like. However, they may get upset from time to time. Believe it or not, a nice tune can go a long way in relaxing them.

“Music on hold isn’t likely to be remembered by callers and won’t cover up bad customer service, but it can compliment a good all-round operation,” writes Matthew Brown on, “Quirky choices of music, such as the ‘Cheers’ theme tune mentioned above, might help lift the mood of a customer faced with time on hold.”

It helps to deliver your message.

With MeloTel’s Custom Hold Music feature, you don’t necessarily have to have actual music playing. Instead, you can have your own recorded advertisement playing so that your callers are well-informed of all of the goings-on of your brand. This is an especially effective technique during this time of year.

Are you offering discounts during the holidays? Are you launching a new product? Are you hosting a special event? You can utilize this feature to get your messages across to your callers on hold.

As mentioned, Custom Hold Music and Voicemail to your Email are far from the only automatic features you get with MeloTel’s cloud-hosted Commercial Phone Services. You also get Call Waiting, Caller ID, Conference Calling, Call Transfer, Incoming Call Routing, Custom Hold Music, Out of Office Options and The MeloTel VoIP Panel.

To take advantage of these features right away, please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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