In our last blog, we revisited the topic of updating your website’s content and pretty much insisted that it be done on a regular basis. At MeloTel, we like to practice what we preach. Not only do we endeavour to regularly keep each of our site’s webpages fresh, but we also blog like crazy! On an average week, you’ll find no less than four new blog entries posted in our blog section.
Yes, on one hand, it’s our declaration to the world that our team has the capacity to compose thought-provoking and engaging content. In addition, regular blogging enables us to significantly improve our SEO. It’s noticeable that our site ranks highly in search engines when particular keywords are punched into Google. But finally, fresh daily blogs keep our site’s visitors coming back. Our content is engaging. And there are some key methods to creating engaging content.
You may have noticed that our blogs read a lot more like conversations than they do essays or newspaper articles. In today’s internet-obsessed world, it is important to deliver the news in ways that are far more engaging than the traditional journalist-to-reader method. Our blogs are written similarly to how they would be spoken. In other words, we understand our readers are humans, so we speak like humans!
“Do your website a favour: give thought to what search engines want, but first and foremost, write to the humans on the other side of the computer screen,” encourages Aubrey Harper on Kapost.com, “Writing for real people means your content should be engaging, well-informed, and easily digestible.”
Don’t be afraid to be funny. Don’t shy away from adding some personal insight. When you open up a bit and allow your readers to get to know your personality, you essentially create a personality for your brand. Remember that the majority of today’s consumers enjoy building relationships with the companies they support.
“Your website is the perfect arena in which to infuse your brand with a little life,” says Harper, “Social media is also a standard outlet to show off what distinguishes your brand from your competitors’ brands. But don’t limit yourself to these channels alone. Your published content is available to prospective buyers, 24/7, 365. Even when they can’t reach a sales rep or customer service agent, buyers can form an impression of your organization at any time.”
If you’re not exactly sure if your website reads in an engaging way, don’t hesitate to ask those who are close to you to give it a read. It’s always good to put other eyes on your work to ensure that it’s doing its job.
“Along the way you’ll be reading your website,” says Virginia Nussey on BruceClay.com, “It’s so close to you yet it may have been on autopilot for a while now. It’s time to rekindle your familiarity with the site navigation, information, conversion paths, search traffic. Ask friends to read pages. Other eyes see things you won’t.”
Of course, you could always allow the literary experts who are part of MeloTel’s Bloggers & Creative Writers For Hire to compose your website’s content for you! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website to ask us about our Webpage Content Writing services today!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"