In our last blog, we revisited the topic of updating your website’s content and pretty much insisted that it be done on a regular basis. At MeloTel, we like to practice what we preach. Not only do we endeavour to regularly keep each of our site’s webpages fresh, but we also blog like crazy! On an average week, you’ll find no less than four new blog entries posted in our blog section.
Yes, on one hand, it’s our declaration to the world that our team has the capacity to compose thought-provoking and engaging content. In addition, regular blogging enables us to significantly improve our SEO. It’s noticeable that our site ranks highly in search engines when particular keywords are punched into Google. But finally, fresh daily blogs keep our site’s visitors coming back. Our content is engaging. And there are some key methods to creating engaging content.
You may have noticed that our blogs read a lot more like conversations than they do essays or newspaper articles. In today’s internet-obsessed world, it is important to deliver the news in ways that are far more engaging than the traditional journalist-to-reader method. Our blogs are written similarly to how they would be spoken. In other words, we understand our readers are humans, so we speak like humans!
“Do your website a favour: give thought to what search engines want, but first and foremost, write to the humans on the other side of the computer screen,” encourages Aubrey Harper on Kapost.com, “Writing for real people means your content should be engaging, well-informed, and easily digestible.”
Don’t be afraid to be funny. Don’t shy away from adding some personal insight. When you open up a bit and allow your readers to get to know your personality, you essentially create a personality for your brand. Remember that the majority of today’s consumers enjoy building relationships with the companies they support.
“Your website is the perfect arena in which to infuse your brand with a little life,” says Harper, “Social media is also a standard outlet to show off what distinguishes your brand from your competitors’ brands. But don’t limit yourself to these channels alone. Your published content is available to prospective buyers, 24/7, 365. Even when they can’t reach a sales rep or customer service agent, buyers can form an impression of your organization at any time.”
If you’re not exactly sure if your website reads in an engaging way, don’t hesitate to ask those who are close to you to give it a read. It’s always good to put other eyes on your work to ensure that it’s doing its job.
“Along the way you’ll be reading your website,” says Virginia Nussey on BruceClay.com, “It’s so close to you yet it may have been on autopilot for a while now. It’s time to rekindle your familiarity with the site navigation, information, conversion paths, search traffic. Ask friends to read pages. Other eyes see things you won’t.”
Of course, you could always allow the literary experts who are part of MeloTel’s Bloggers & Creative Writers For Hire to compose your website’s content for you! Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website to ask us about our Webpage Content Writing services today!