Attention spans are dwindling by the second. And internet content seems to double within the same amount of time. So, how do you compete with all of the other businesses in your industry when internet users are so quick to jump from one website to another?
Your website needs to be eye-catching and interactive. It needs to give visitors reasons to stay for a while and return again once they leave. It needs a top-notch design in order to impress all of its visitors. So, as the title of today’s blog asks, what are the markings of a top-notch website design?
Blue and orange. Those are the two colours that have been used to represent MeloTel’s branding from day one. To this day, even when we update and revise our marketing materials, the blue and orange colour scheme has never left. This is why our company website incorporates those very colours. As a result, our branding is strengthened and made very easy to recognize.
“This might sound rudimentary, but colour schemes and colour usage are very important when it comes to modern web design,” agrees Baylor Cherry on Blueleadz.com, “A strong colour palette will help create cohesiveness between everything your business puts out. Companies who have both primary and secondary colours have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database.”
In today’s social media-obsessed world, it certainly pays to have eye-catching visuals on your site. Both photos and videos are all the rage, these days, on social media platforms like Instagram, YouTube, Facebook and Twitter. Combine vivid images with the written content on your site to ensure that you’re keeping the attention of its visitors.
On Hubspot.com, Jeffrey Vocell refers to such photos as “hero images”. “Large hero images are also often placed in the background with text and other content overlaid on top, like on Uber’s website,” he explains, “Regardless of the approach you utilize, large images can help visually tell your story without having to rely on just text.”
Sometimes, less is more. When internet users visit your website, you want to be sure they aren’t inundated with so much visual stimuli that they are turned off. A little empty space is a key ingredient to a sleek and professional looking website. Cherry points out that empty space (or “white space” which isn’t necessarily white) can be very effective.
“Things should have room to breathe; if your website is crowded, it is very hard to direct the attention of your visitor’s eye,” she writes, “Purposely designing your website with white space makes for a clean design that is easily digestible and organized. As websites are adapting a more minimalistic style, keeping space open on your page will allow your reader to navigate their way around page with more ease.”
Does your company website need some sprucing up? For information about MeloTel’s Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"