Welcome to November everyone! If you’re like us, you’re probably thinking “Wow, it’s that time of year already?!” But we say that every year, don’t we? The day after Halloween is traditionally known as the unofficial start of the holiday shopping season. We say “unofficial” because we know that many consumers started their holiday gift shopping a month or two ago. However, with Halloween now behind us, prepare to hear Christmas music everywhere you go!
As a business owner, it only makes sense to jump on your holiday advertising campaigns right away. If you haven’t yet considered how to market your brand for the holiday season, we have a few ideas for you to consider.
Just about as popular as holiday shopping is holiday returns. We all know how it goes. We’re shopping for a loved one and discover we’ve chosen the wrong style, or a size too big, or something he/she has already or worse, something he/she hates! So, it’s off to the store we go to return that item. The store with the easiest and most convenient return policy is the one that will attract the most shoppers. This is the time of year when return policies mean a lot to people.
“When people purchase gifts, they want to know that they can be returned if by chance it doesn’t work out,” affirms Annie Pilon on SmallBizTrends.com, “So you can create a flyer for your store or display your policy prominently on your website so customers know what to expect.”
‘Tis the season of giving, right? Although there is no such thing as a bad time of year to get involved with charitable work, the holiday season is arguably one when people could use your help the most. Supporting a local charity is always a win-win situation. It offers assistance to those who truly need it and it positions your brand as one that cares about the community. You can’t go wrong.
“You might also want to do some charity work during the holidays,” agrees Pilon, “If you have a local business, you can invite representatives from a local charity to collect money or share their message at your location for a day.”
Never let it be lost on you that most consumers hop online before they ever visit brick and mortar stores. They browse items, compare prices and always look for the easiest ways to get their hands on the gifts they’re looking for. Your company website needs to be very inviting. One way to attract online shoppers is to boost its opportunities to rank highly in search engines. This can be helped by injecting some relevant keywords in your blogs.
According to Conor Bond on WordStream.com, “for an ecommerce business, a key part of preparing for the holidays is compiling lists of seasonally relevant keywords: ‘black friday deals,’ ‘holiday season sales,’ and so on. Because the shoppers behind these keywords are obviously commercially motivated, getting your products and offers in front of them is incredibly valuable. “
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