Welcome to November everyone! If you’re like us, you’re probably thinking “Wow, it’s that time of year already?!” But we say that every year, don’t we? The day after Halloween is traditionally known as the unofficial start of the holiday shopping season. We say “unofficial” because we know that many consumers started their holiday gift shopping a month or two ago. However, with Halloween now behind us, prepare to hear Christmas music everywhere you go!
As a business owner, it only makes sense to jump on your holiday advertising campaigns right away. If you haven’t yet considered how to market your brand for the holiday season, we have a few ideas for you to consider.
Just about as popular as holiday shopping is holiday returns. We all know how it goes. We’re shopping for a loved one and discover we’ve chosen the wrong style, or a size too big, or something he/she has already or worse, something he/she hates! So, it’s off to the store we go to return that item. The store with the easiest and most convenient return policy is the one that will attract the most shoppers. This is the time of year when return policies mean a lot to people.
“When people purchase gifts, they want to know that they can be returned if by chance it doesn’t work out,” affirms Annie Pilon on SmallBizTrends.com, “So you can create a flyer for your store or display your policy prominently on your website so customers know what to expect.”
‘Tis the season of giving, right? Although there is no such thing as a bad time of year to get involved with charitable work, the holiday season is arguably one when people could use your help the most. Supporting a local charity is always a win-win situation. It offers assistance to those who truly need it and it positions your brand as one that cares about the community. You can’t go wrong.
“You might also want to do some charity work during the holidays,” agrees Pilon, “If you have a local business, you can invite representatives from a local charity to collect money or share their message at your location for a day.”
Never let it be lost on you that most consumers hop online before they ever visit brick and mortar stores. They browse items, compare prices and always look for the easiest ways to get their hands on the gifts they’re looking for. Your company website needs to be very inviting. One way to attract online shoppers is to boost its opportunities to rank highly in search engines. This can be helped by injecting some relevant keywords in your blogs.
According to Conor Bond on WordStream.com, “for an ecommerce business, a key part of preparing for the holidays is compiling lists of seasonally relevant keywords: ‘black friday deals,’ ‘holiday season sales,’ and so on. Because the shoppers behind these keywords are obviously commercially motivated, getting your products and offers in front of them is incredibly valuable. “
Are you finding you just don’t have enough time each day to write blogs? Let MeloTel’s Bloggers & Creative Writers For Hire handle your blogging for you! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"