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May 8, 2017

Is Your Website Due For A Makeover?

We’d imagine that each and every day before you go to work, you spruce yourself up in order to look and feel presentable. A shower, a brushing of the teeth, a shave – these are just a few of the regular morning routines the most of us stick to in order to keep ourselves fresh every day. Guess what? You’re not the only part of your business that requires regular maintenance!

When is the last time you spruced up your website? Shampoo, deodorant and makeup may not be necessary for your company website – but an attention to regularly updating information, graphics, photos and other content is of vital importance in today’s business world. Needless to say (we would hope), the vast majority of modern-day consumers jump online in order to browse items and compare prices. So, it begs the question…

What are the impressions visitors have of your website?

You may wish to make it part of your daily routine to visit your own website. What about it has changed since your last visit? What would make you wish to revisit it if it wasn’t your own website? Answering these questions will help you to determine whether or not your website needs a makeover. There are several reasons it just might.

Is your website providing you with the results you want?

At the end of the day, your site’s intention is to drive customers to your business. If you’re finding that you’re not really growing your customer base, it may be because your website isn’t providing visitors with much incentive to contact you directly. Among the many important facets of your website is navigation – it should be easy!

Make it so that first-time visitors can easily find what they’re looking for. Clearly marked tabs should appear at the top of your homepage so that visitors can quickly click on the ones they’re most interested in. Each page should contain very readable text that gives your visitors a good understanding of the benefits of your products and services. If the text is too lengthy or jargon-heavy, it may present problems. Online users are quick to tune out if the information they seek is too overwhelming.

How important is the inclusion of photos on your website?

Very! Your site should definitely contain several visually-stimulating images. In today’s world of rampant Instagram users, it should be understood that people like pictures. Include photos that demonstrate the use of your products and services in ways that show how appealing they are. Be unique and interesting with your pictures – show something different that makes your website memorable.

How important is your website’s content?

We’re sure you know the answer to that, by now. Google looks favourably upon websites that have newly updated content. Such websites show a company’s dedication to staying on top of things and keeping curious web users informed. As well, updates show that things are happening with your company. And this is bound to pique the interest of online users interested in your industry.

How can MeloTel help you with your website’s makeover?

Our Website Maintenance Services offer you the expertise of our highly-skilled team of web designers who will complete any ongoing web-related tasks on your behalf. As always, we strive to offer exceptional service in expeditious time frames, while providing the personal attention you deserve at a fraction of the cost of hiring a full-time in-house web designer.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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