In today’s world, a business website is often the first place a person will look to learn more about a company. With that being the case, it can be argued that a company’s website is its most important representation. How a website looks says a lot about a business and can make or break the impressions that people have of it. Are you confident with the impressions of your brand that are being given by your company website? What does it say about your business?
Your brand is either current or outdated. As soon as someone logs on to your website, he/she will be able to tell if you are up with the times or not. Do you still have a flash intro? Is it not compatible with mobile devices? Is the last blog post from over a month ago? Does it not even have a blog? An outdated website is as good as a dilapidated storefront with a “closed” sign in front of it. It’s as good as saying your business isn’t functioning.
Meanwhile, if your site is easy to navigate, vibrant and sleekly designed, it will give off the impression that you’re hip to the modern business marketing game. Does it include easy-to-locate tabs? Does it have up-to-date photos and product information? Is the blog regularly updated? Is there a “live chat” feature available? Presenting all of the elements of a well-maintained website is as good as a freshly renovated storefront. It screams “things are going well! Work with us!”
Your brand is either helpful or difficult to work with. Many website visitors are internet surfers who are looking for information. With so many online destinations to choose from, they don’t want to be sitting on your website for too long searching for the information they need. Your site should be easy enough to use that visitors can easily locate your Contact page so that they can get in touch with you directly. A “Frequently Asked Questions” section is also helpful.
Visitors should be able to read up on your products and services by being given access to easy-to-find product page links. Photos and pricing should be available, where necessary, to give online browsers something to work with. Your website’s visitors will often compare your brand to the others by way of comparing your websites. If it is easier to get the information they’re looking for on your site, you better your chances of them making purchases from you.
Your brand is either approachable or cold. Your website should be able to communicate the “voice” of your brand. Does it use plain and boring business jargon or is the language friendly and inviting? This is one of the major reasons that regular blog posting is so effective in today’s business world. Blogs speak to readers in more “human” ways than the standard product or company description.
Blogs are ways of engaging with readers to deliver a message about your company’s “personality”. Your brand’s personality should also be communicated in the images found on the site. On MeloTel’s home page, we’ve decided to include a picture of our team – all smiles! It’s important for us to communicate that we’re as friendly as we are knowledgeable about our industry. Our website has always helped us to do that.
Of course, MeloTel can help for your company website to highlight the greatness of your brand as well. Give us a call at 1-888-MELOTEL or use the “Live Chat Support” feature on our website to ask us about our affordable Website Maintenance Services as well as our Bloggers & Creative Writers For Hire. It’s our job to make sure that when your customers visit your website, they love what it says about your business!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"