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Just how powerful are videos on social media? How much of a reach do they really get? Well, when you consider the “sharing power” of social media, the impact is clear. Today, when videos are posted to social media, they carry more power than television commercials did prior to the existence of social media.
Think about it. On regular television, a commercial requires a viewer to be in a specific place at a specific time. A person must be watching a specific channel on television at the very time the commercial airs. Videos son social media, however, can be viewed as many times as a person likes. The videos can be shared so that they are viewed by a larger number of people. The more times a video is shared, the more powerful its message. This, as you know, is called “going viral”.
The annual Super Bowl broadcast features commercials that cost millions of dollars to run because of its always-massive audience. But even the ways in which Super Bowl commercials are enjoyed have changed. They are all uploaded to YouTube and widely shared via social media platforms like Facebook, Twitter and Instagram.
In addition to the ability to be shared, videos on social media foster much greater engagement than TV ads. They receive likes and comments, creating conversations that help to further the brand message of each spot.
Business owners all over North America are taking advantage of the fact that social media marketing is one of the most effective ways to advertise. At MeloTel, we proudly offer Animated Media & Marketing Packages. They are among our newest services and we’re so excited about how they’re taking off.
Our new Animated Media & Marketing Packages give you many new ways to spruce up your company’s social media pages and grow the buzz around your business. By creating unique animated social media marketing images and videos for your brand, our team will help you to capture the attention of your customers like never before!
Included in our marketing packages are animated videos of the 10-second, 30-second and 59-second variety. Your own original video will provide an exclusive look into what makes your company unique. A 10 Second Animated Video provides a quick glimpse of your business. A 30 Second Animated Video provides traditional television commercial-length advertising. It offers a perfect view of your latest advertising campaign and/or brand messaging.
A 59 Second Animated Video offers a more detailed description of your latest products, newest services and/or upcoming events. It gives a comprehensive look into what your business is all about. All videos contain royalty-free images and animation that is styled in your company branding. They also include creative text and calls to action.