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January 16, 2019

Utilizing Your Website To Make Your Business Look Its Best

We all like to look our best. And when it comes to owning a business, it’s important to take that same attitude into the workplace. To be more specific, your business has to appear impressive enough to attract the type of attention that leads to repeat business and word-of-mouth promotion. In 2019, having your business look its best all starts with its website.

Being mobile-friendly is a must.

For the most part, consumers are looking you up on their smartphones. With these handheld devices in just about everyone’s pockets, you can rest assure that if someone wants to locate products and services related to your industry, he/she will reach for his/her phone to Google them. If your company website isn’t mobile friendly, it will most certainly get overlooked.

“Of internet users, 80 percent own a smartphone, so it shouldn’t come as a surprise that there’s been a HUGE increase in mobile search traffic over the past few years,” notes Danielle Duggan on BlueCorona.com, “In 2016, history was made when mobile traffic outpaced desktop. In October 2016, 51.3 percent of all web visits came from mobile while 48.7 percent came from desktop.”

It should be easy to find your products and services.

All well-designed company websites have clearly labelled tabs at the top of their home pages. That way, visitors can immediately direct themselves to the pages of their choice. If a web user comes knocking on your website’s virtual door, it’s important to welcome them into the appropriate room. If he/she can’t quickly find what he/she is looking for, expect that visitor to soon depart.

“Regardless of your industry, brand, style or buyer personas, your main focus in designing a website should be making it as easy as possible for the user to find the content that’s relevant to them,” writes Elizabeth Burnam on NewBreedMarketing.com, “That means the navigation should be easy to understand, the interface should be easy to use and the design shouldn’t get in the way of the content.”

It can’t be too sloooooooow.

Immediacy counts for a lot these days. In 2019, people don’t just want information, they want information NOW. The longer it takes for one of your web pages to load, the more people who will simply click elsewhere – as in a competitor’s site. For many web users, fewer things are more frustrating than a seemingly never-ending loading symbol. “Get it to it already!” is not an exclamation you want one of your website’s visitors to use.

“When a user visits your site, they’re not only looking to find quality information, but to find quality information quickly,” declares Duggan, “47 percent of consumers expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. In order to attract customers to your site and keep them there, you’ll need an updated site that with a fast site speed.”

At MeloTel, we proudly offer Website Maintenance Services to ensure that your website is functioning and looking its best while taking the burden of making updates off of your hands. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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