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In our last blog, we revisited the topic of social media and highlighted their ability to help companies build brand loyalty. In many blogs before that, we’ve pointed out that, in today’s world, customer relationships count for a lot. Consumers want more than just products and services from the companies they support. They want fruitful interactions that make them feel valued and appreciated. This is a top reason social media marketing is so important.
Consider the first word in “social media”. It truly is about being social. Interacting with others on Facebook, Twitter and LinkedIn requires genuine back-and-forth dialogue – not direct and blatant advertising. This is the appeal of social media. It enables people to share their thoughts and engage with others about their interests. With that said, companies are wise to use social media in ways that engages their customers.
Owner of The Content Factory, Kari DePhillips writes that consumers see Twitter, Facebook and Instagram not as marketing machines, but as social networks. She notes that customers don’t want to be pitched to, but instead want authentic engagement. Companies that fill their timelines only with hard sell approaches, discount offer codes and new product announcements see just modest traffic gains, says DePhillips.
“When you stop seeing social (media) as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand,” she insists, “You help customers by answering their questions, entertain and inform them with relevant content and even form bonds over shared interests.”
To reiterate, the more social you are (and the less advertisement-heavy you are), the more you will engage with members of your target audience. The bottom line is that social media marketing works as long as you’re doing it correctly. On GrowthGurus.com, it is revealed that 78 percent of small businesses use social media to attract new customers and 33 percent of customers have identified social media as how they identify new brands, products and services.
“Social media marketing helps to validate your brand,” states the website, “A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.”
As we reminded you in our last blog, MeloTel’s Bloggers & Creative Writers For Hire offer Social Media Content & Posting services. We know the huge role that social media play in a company’s ability to communicate with people all over the world. Business owners who haven’t taken advantage of promoting their companies via social media are missing out on an effective communication source with their target audiences.
Our team has had great success in developing and maintaining the social media platforms for our clients, regularly posting directly to their pages. Especially when the posts include links to blogs, our social media posting services have significantly increased our clients’ web traffic. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!