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September 20, 2018

Understanding The Value Of Updating Your Website’s Content

Remember when newspapers were a thing? Okay, well newspapers still exist. However, they’ve largely given way to the internet as a primary source of news and information. People flock to the internet each and every day to discover all of the latest goings-on in the world. Naturally, the worldwide web updates with new content, social media posts, pictures, videos and other intriguing material numerous times throughout each day.

Imagine if newspaper publishers were to release the exact same newspaper every day. Even in the medium’s heyday, that would never fly with newspaper readers. Obviously, fresh content is a key ingredient to keeping readers. When it comes to your company website, the exact same rule applies. Don’t expect to encourage your site’s visitors to return if the content on your site never changes.

It’s important to mix it up.

Your company website may contain a lot of information about your products and services that doesn’t require much variation. Nevertheless, it remains important to update your site with new content on a regular basis. There is a variety of content types that you can choose from in order to keep your website fresh. On, Aubrey Harper lists a bunch including blogs, testimonials, customer reviews, interviews, videos, infographics, webinars and social media links.

“With so many options, you can have an endless editorial calendar,” she writes, “Spread one topic into multiple formats to guarantee buyers diverse engagement opportunities according to their preferences and needs. Consider this: an interview with a niche expert could be a webinar, video, and blog excerpt. All it would require is recording and transcribing the webinar!”

It’s important to be engaging.

Your overall objective in constructing the content for your site is to invoke readers to contact your company directly. Writing engaging content involves providing useful information that members of your customer base may have never known before. Your blog posts, for example, should include advice, tips and tidbits that enrich the lives of their readers. The inclusion of keywords and calls to action is also important.

“Write content that informs, engages, sells, serves, collects information…whatever it is the page is meant to do, including containing keywords and a call to action to move them down the intended path,” advises Virginia Nussey on, “For all pages that already existed, make sure the assigned keywords are appropriate, and also make sure they’re actually used in the content on the page.”

Hire a pro!

If it sounds like a lot of work to constantly update the content on your website…you’re right! That’s why it’s best to leave it to the professionals. At MeloTel, we’re happy to offer the services of our Bloggers & Creative Writers For Hire. In addition to composing your site’s regular blog posts, they can also masterfully compose content for each of your webpages.

Does your website content need a complete overhaul? Or does it just require a few important revisions? Our Webpage Content Writing services will ensure that your website copy reads with a “cut above the rest” texture to invigorate greater interest from your visitors. For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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