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December 14, 2017

What Type Of Blog Would Work Best For Your Website?

At MeloTel, we proudly offer our Bloggers & Creative Writers For Hire to all North American businesses looking to grow their online reach. Our talented team has been composing blogs for companies of all kinds for many years now. It has grown quite adept at creating intriguing, traffic-building content that covers a wide variety of topics.

The team is also proficient at being able to write their pieces using a myriad of styles. No two businesses are the same, of course. And, therefore, no two blogs should be the same. There are different nuances to each company blog, based on the type of business and the “voice” they each wish to project.

What is your company’s voice? What kind of blog would best speak to its target audience?

Lists of tips and advice.

These types of blogs are extremely popular. “5 Ways To Provide The Ultimate Customer Experience”, “3 Steps To Becoming A Leader In Your Industry” and so on…these are the blog titles that are usually best at capturing attention. Readers become automatically aware they will be engaging with very readable pieces that will break down tips and advice in easy-to-digest bits. These blog types often rank high in search engines as well.

News and current event stories.

Some blogs are best kept topical. For many companies, whatever is happening in the news that impacts the industry is something that should be covered in a blog. After all, current news stories are Googled quite heavily. It’s wise not only to cover those stories, but to comment about them in your social media feeds. Having your own take on a topical issue is a great way to attract readers who are interested in the story.

Anecdotes and first-person narratives.

For some businesses, having blogs written in the first-person is ideal. It encourages direct connections between the business owner and his/her customers. Especially when that owner is commonly the main point of contact for a business, it’s best that his/her voice is the one that is doing the communicating through the written word. Naturally, sole proprietorships benefit best from these types of blogs.


For many businesses, blogs that highlight their products and services are the most beneficial. The blogs are used to demonstrate the benefits of working with what that specific company makes available. They are especially effective if the company offers products and services that are unique and generally unavailable anywhere else in the marketplace.

If you ask us, a great blog is one that incorporates a little bit of each of the blog types we’ve mentioned. Of course, selecting which blog types are used most heavily will depend greatly on the type of business you own. There really is no right or wrong choice as long as your blog makes a connection with the target audience of your business.

Please don’t hesitate to contact MeloTel to learn more about how our Bloggers & Creative Writers For Hire can begin writing for you! Call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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