In our last blog, we revisited the topic of company websites and the necessities that they are for all business owners. Unfortunately, some entrepreneurs neglect the importance of not only having an up-and-running company website, but keeping that site regularly updated. Staying fresh means staying relevant. And this is the message you want to send to your customers.
On EzineArticles.com, John Sheridan discusses the importance of keeping your website fresh. Without doing so, you may lose customers who feel that your company has gone stale and has nothing relevant to offer in today’s marketplace. He notes that, in some cases, the look of certain company websites may deter both existing and would-be customers from coming back.
When you neglect to keep your site updated, you are literally wasting one of our most significant marketing tools, insists Sheridan. He writes that “a website is an asset and an investment, so it is extremely important that it is used to its maximum potential. If you have gone to the trouble and expense of having one built it makes good business sense to look after it properly.”
As a business owner, one of your most important tasks to make periodic assessments of your website’s performance. Is it getting you the results you are looking for? Does the content and look of the site appeal to your target audience? What ways can you keep the website fresh and interesting to improve its performance?
In some cases, the answers to these questions lie in a “makeover”. Our very own website went through a makeover just a couple of months ago, and the results have been resounding. Sometimes, all it takes is a new layout and colour scheme. One of Sheridan’s suggestions is that you simply use more up-to-date photos of your products.
Perhaps, just saying something new about your products and services will be enough to keep more visitors reading about them. In our own case, we wanted to also make sure that the functionality of the website was improved. Is there any way to make it easier for your customers to find what they are looking for when they visit your site?
“Your web designer is your friend,” writes Sheridan. Being a web design company ourselves, we have made many friends over the past couple of years. We know how important it is to our clients to have their websites kept in tip-top shape. We listen to the needs of our clients to ensure that their sites perform better for them. After all, what is a business in this day and age without a great website?
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“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"