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June 12, 2019

Transforming Your Blog Posts Into Better Reads

You may have noticed that we know a thing or two about blogging, here at MeloTel. Not only have we been composing blog posts for the past ten and a half years of MeloTel’s existence, but we offer blogging services to our customers and have been doing so for nearly the same amount of time.

There are varying opinions about what makes a blog great.

Some people think it’s all about the amount of clicks a blog post gets. Others look at it from the viewpoint of how much business a blog brings in to the company. And then there are those who judge a blog on its artistic merits. The way we see it, a strong blog addresses all of the above-mentioned attributes.

However, the following must be stated. Blogs are meant to be readable, engaging and fun! No matter your industry, writing a blog full of jargon isn’t bound to attract readers. A company’s blog page should encourage readers to keep coming back for more. With your blog, you have the ability to attract a fan base that can trust your brand to offer it more than just products and services.

A blog can do many things.

They are often articles that offer tips and advice. They also offer insights about current events. They provide unique outlooks on industry-relevant topics. And they provide helpful information about the products and services offered by a business. A good blog provides variety. It keeps readers engaged and wanting more.

One of the best ways to engage readers is to ensure you have an eye-catching title for each blog. After all, your blog’s title is going to be the main reason a person decides to read it. According to Marya Jaan on, a headline can make or break your blog post.

“It doesn’t matter how great your content might be — if your headline sucks, no one will ever know of its greatness,” she insists, “So, make your headlines great. Add power words drenched in emotion. Add sensory words overflowing with imagery. Make prospective readers and subscribers think: I have to read that, right now!”

It’s important to incorporate visually stimulating pictures.

What’s a blog without a photo, right? In 2019, we live in a world where attention spans are short. Vibrant photos are necessary to attract eyes no matter how cool a blog’s title is. According to Megan Gilbert and Zontee Hou on, visual content has become a mainstay in content marketing.

“Today’s blog reader is not yesterday’s newsletter reader,” they write, “Often times, your reader expects an entire storyline – or at least the salient points – from images. If a reader (who is actually browsing, not reading) has to read the text and scroll down a page to see your images, you run the risk of losing them. Use slideshows at the beginning of posts to provide readers the opportunity to see your story.”

Contact MeloTel to find out how our Bloggers & Creative Writers For Hire can help to transform your blog posts into better reads. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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