Email marketing is a vitally important part of growing your company’s reputation. However, it’s important that email marketing campaigns are conducted in the right way. People who receive your emails should be subscribers. That way, they will expect the email newsletters. When you’re simply emailing a list of people who may or may not have heard of your company before, you are sending spam.
Why do so many people hate spam?
They feel that it’s impersonal advertising that has no particular relevance to their specific needs. This is why it’s important to avoid spamming. The entire practice misses the point when it comes to reaching out to the modern-day consumer. These days, people value personalized service.
When you take the time to get to know your customers, you’ll begin to predict their requests before you get them. Calling them by name, offering them well wishes and keeping in touch in order to ensure their continued satisfaction with your company are all part of the modern business world’s way of doing good business. Spam incorporates none of these facets.
What makes spam so impersonal?
Well, let’s take a look at those facets, shall we? Spam is intended for a mass audience and not a specific person. As a result, the vast majority of spam emails do not contain the recipients’ names. How could they? With everyone receiving the exact same email, the content isn’t specific to any one person. Most often, spam emails aren’t even directed towards existing customers – they’re meant to elicit new business.
At MeloTel, we send out a new email newsletter each week. We specifically address each recipient by name. And while the newsletter reads the same for each recipient, they all have something in common. They are MeloTel’s customers. They are people we actually know and have done business with. And, as a result, we cater our newsletters to speak to the needs of the members of our customer base.
Are you getting tired of receiving spam yourself?
As a business owner, you’ve likely endured your fair share of spam. Spammers are quick to locate business emails in efforts to push their products and services on business owners. The problem with spam is that so much of it comes from so many places, that most people can’t even read through them if they wanted to!
At MeloTel, we offer the perfect spam-stopping solution! MeloTel Spam Portal uses the best of breed technologies to provide a solution that is easily set up, easily managed and highly secure for your email. It is the ideal spam blocker for the small to medium organization as it offers 99.9 percent blockage of all spam!
Utilizing two antivirus products, Kaspersky and Clam AV, we identify and block phishing mail, mail from Botnets, graphic based spam, malicious URLs and implement a host of other security measures to ensure your organization gets the best protection available on the market. For more information about MeloTel Spam Portal, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!