Email marketing is a vitally important part of growing your company’s reputation. However, it’s important that email marketing campaigns are conducted in the right way. People who receive your emails should be subscribers. That way, they will expect the email newsletters. When you’re simply emailing a list of people who may or may not have heard of your company before, you are sending spam.
They feel that it’s impersonal advertising that has no particular relevance to their specific needs. This is why it’s important to avoid spamming. The entire practice misses the point when it comes to reaching out to the modern-day consumer. These days, people value personalized service.
When you take the time to get to know your customers, you’ll begin to predict their requests before you get them. Calling them by name, offering them well wishes and keeping in touch in order to ensure their continued satisfaction with your company are all part of the modern business world’s way of doing good business. Spam incorporates none of these facets.
Well, let’s take a look at those facets, shall we? Spam is intended for a mass audience and not a specific person. As a result, the vast majority of spam emails do not contain the recipients’ names. How could they? With everyone receiving the exact same email, the content isn’t specific to any one person. Most often, spam emails aren’t even directed towards existing customers – they’re meant to elicit new business.
At MeloTel, we send out a new email newsletter each week. We specifically address each recipient by name. And while the newsletter reads the same for each recipient, they all have something in common. They are MeloTel’s customers. They are people we actually know and have done business with. And, as a result, we cater our newsletters to speak to the needs of the members of our customer base.
As a business owner, you’ve likely endured your fair share of spam. Spammers are quick to locate business emails in efforts to push their products and services on business owners. The problem with spam is that so much of it comes from so many places, that most people can’t even read through them if they wanted to!
At MeloTel, we offer the perfect spam-stopping solution! MeloTel Spam Portal uses the best of breed technologies to provide a solution that is easily set up, easily managed and highly secure for your email. It is the ideal spam blocker for the small to medium organization as it offers 99.9 percent blockage of all spam!
Utilizing two antivirus products, Kaspersky and Clam AV, we identify and block phishing mail, mail from Botnets, graphic based spam, malicious URLs and implement a host of other security measures to ensure your organization gets the best protection available on the market. For more information about MeloTel Spam Portal, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"