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July 18, 2012

Tips To Make You Tops On Facebook

In our last blog, we discussed the importance of keeping your fans, friends and followers engaged on Facebook. Keeping in mind that the social networking juggernaut is primarily a source for people from all over the world to communicate with each other, Facebook can be a great advertising tool. The point is, once again, that engaging in conversation rather than sheer advertising is the way to make it work.

As we mentioned last time, SocialAnnex.com has listed a number of tips that may help entrepreneurs use Facebook the right way. If you’re looking to turn “likes” into actual customers, there are a few guidelines that should be followed. At MeloTel, we do what we can to be inviting and fun on our own Facebook page. And that speaks to tip number one.

Provide The Human Touch and Be Creative. According to SocialAnnex.com, “Facebook was not built for promoting business and neither are the people who like your brand there to help you make business, they are there because they want to talk with friends and family.” This is why keeping the “human touch” a part of your page is so important.

How do you do this? Ask your customers questions. Don’t assume that they will automatically be interested in what it is you have to sell. Use your Facebook page to determine what their true interests and needs are. Make sure you do so in a way that reflects your personality. Post pictures and show people the human side of your organization.

Initiate a Response and Keep it Short. Keep your posts concise. You only have so much space to work with anyways. So you want to remember to have a clear purpose when you post comments to Facebook. Remember that they shouldn’t come off as commercials. And don’t forget that you’re looking for a response. So ask a question that you feel will arouse attention from your audience.

For example, last month on the MeloTel Facebook page, we asked “What’s most important to you when choosing a telephone provider for your home or business? We really want to know!” Asking this question helped us to gauge the needs of our customers so that we could properly implement worthy customer service ideas when initiating our Business and Residential Telephone Services plans.

Run Contests and Take Feedback. This is a great way to keep your fans on their toes! As SocialAnnex.com writes, “A good contest is an excellent way to build some hype around your brand, add value to liking your page and reach a larger audience.” Be sure to follow the rules of Facebook when holding a contest, advises the site.

This will also help for your Facebook wall to be a good combination of your posts and posts from fans that allow members of your audience to interact with each other. In our next blog, we will conclude our look at the SocialAnnex.com list of tips on how to make your Facebook profile as engaging as possible. We hope you “like” it!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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