Many small business owners live with fear. It’s true. They’re afraid of change, the new and the unknown. It’s hard to blame them. For entrepreneurs who have been in business for decades, it’s difficult to adapt to new innovations and advances in technology. All of these new gadgets and websites can be scary. They’re overwhelmingly popular, but still…do we need them to run our businesses?
We sure do! Yes, you may have been running your business successfully for a long time, but things do change. Obviously, time passes on and with the passing of time comes new ways to market your business. Social media websites have become top choice advertising tools for new entrepreneurs, so there’s no reason they shouldn’t be for experienced ones as well.
For the most part, social networking is easy. Setting up Facebook and Twitter profiles is also free! So wait, we’re talking about new advertising tools that are easy and free to use? What is there to lose? Most business owners who have been around for a while have attempted the so-called tried-and-true advertising methods. But printing flyers and buying TV time is expensive – and not always effective.
At MeloTel, we pride ourselves on being excellent riders on the wave of the future. Honestly, we kind of see ourselves as the conductors of the train. And no, we didn’t invent social media (although we’d like to take credit), but we definitely know how to use them to our advantage. We also provide services that will help you take advantage of social media as well. The following are some tips on how to join the new world!
Ask questions. We’re going to assume that we don’t have to start this list of tips with “set up your profiles”. Now that you’re already on Facebook and Twitter, it’s time to communicate with your audience. Asking questions naturally encourages responses. Remember that social media marketing is less about overt commercials and more about generating interesting conversations to bring attention to your brand.
Post pictures. Don’t ask us why, but people simply love looking at pictures online. Gone are the days of the traditional photo album. Today, photo albums exist on people’s Facebook profiles. So go ahead and create one for your company’s page. Post pictures of yourself hamming it up with your staff. Include shots of your products and even the interior of your place of business. Be interesting to be inviting.
Make comments. Remember that communication is a two-way street. As much as you’d like people to come to your page and comment upon your posts and pictures, it’s important to do the same on other pages. Keep in mind that all “likes” and comments that you make create links to your Facebook page. This will only help to provide more opportunities for people to discover your brand.
Get active often. It’s one thing to have social media profiles. It’s another thing to actually use them. Tweeting on a regular basis may start off as feeling like a nuisance, but you’ll get the hang of it. Chances are, you’ll begin to think of it as fun – especially when you see how much of a buzz you’re creating for yourself. It just takes a bit of time and effort. Remember, it’s free advertising in a world that loves social media. Take advantage!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"