It’s a mess out there! At least, if you’re living in the City of Toronto – home to MeloTel – you’re experiencing quite the winter storm today. But wait, isn’t spring supposed to be just a week away? It sure doesn’t seem like the season when flowers are blooming and the sun is shining warmly is right around the corner. What to make of the constant snow and cold?
As a business owner, it shouldn’t matter what the weather is today. Because you know that it’s not going to last forever. And that means taking strides to promote your business in such a way that it reflects the upcoming spring season. People love when the weather changes from cold to warm. Well, most do anyways. What are some ways that your brand can celebrate that?
Newsletters. It’s important to keep in touch with your clients on a regular basis. Now, we’re not talking about spamming. We’re talking about drumming up genuine conversation that would be of interest to those who support your business. Your email newsletter should be informative, yet friendly. It should be professional, yet touch upon personal topics.
Well, the changing of the weather is somewhat of a personal topic. Perhaps, your next newsletter could share a story about a fond memory you have of spring. Then, while you’re at it, introduce a new product or promote a new sale that is spring-related. At MeloTel, we send out weekly newsletters as we enjoy sharing our latest news with our clients – while always wishing them well.
Introduce A New Product. Okay, so we sort of gave this away in our previous point. It’s a new season, so maybe it’s time for a new product. People often associate the beginning of a new season with a “fresh start”. Perhaps, you should take the same approach to marketing your business by introducing an entirely new line that works perfectly with the spring time.
Remember, your new product doesn’t have to be directly spring-related. Sure, it may be easier for clothing retailers and restaurant owners to do that. But how can your business associate spring time with something new that you have to offer? Last month, MeloTel introduced The MeloTel Wizbox. Sure, we may have jumped the gun on making this new feature of our website a spring time addition, but you just know more is coming!
Begin A New Sale. Also a giveaway from our first point, a new sale is a great way to attract more customers to your business. It doesn’t matter what you sell – saying that you’re running a “Spring Sale” is bound to spark the interest of customers who are interested in saving money. Spring, after all, is a season worth celebrating. Decorate your place of business in a way that shows that you’re in the celebratory mood.
At MeloTel, we enjoy offering our customers more value for their money. This is why we give out free phones when new clients sign up for our Telephone Services. For us, this isn’t just a spring time thing. It’s a year-round promotion. If there’s anything we can do for you to make your spring that much happier, be sure to give us a call by dialing 1-888-MELOTEL.