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April 18, 2019

The Role Of Social Media In Growing Your Business

Is it important to be on social media in order to grow your business? In 2019, that’s a silly question. No matter the size of your business, it should be active on all of the Facebooks, Twitters, Instagrams and LinkedIns of the world. Why? Well, that’s where all the members of your target audience are!

People from all walks of life and from all over the world are using social media on a daily basis. In order to boost your brand’s recognition, it’s practically vital that it has accounts on the aforementioned platforms. At MeloTel, we certainly practice what we preach in this regard. We ensure to update our profiles on an almost daily basis.

Social media boost brand awareness.

“If people don’t know about your business, they can’t become your customers,” alerts Victoria Schmid of Marketing Insider Group, “Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.”

Social media represent today’s number one source of word of mouth promotion. By giving users the opportunity to “like”, comment and share posts, it has never been easier to spread the word about something that is found to be interesting. The more interesting your social media posts, the more likely they will be talked about amongst your friends and followers.

Social media’s influence is growing rapidly.

There are numerous statistics that prove that the popularity of social media is only continuing to grow. It’s important for all business owners to know that a presence on social media can dramatically boost brand recognition. On LyfeMarketing.com, Keran Smith reveals the findings of an Ambassador study which, among other things, reveals that 71 percent of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Smith also highlights the fact that social media aren’t for young people alone. The study found that social media-using adults have gone from 7 percent in 2005 to 69 percent just ten years later. As well, social media use on mobile devices is seeing a 30 percent growth every year. Today, 2 million businesses use Facebook advertising for promoting their products and services.

Your social media activity can help to boost your SEO.

In our last blog, we pointed out how important your blogging efforts are in boosting search engine optimization for your website. Believe it or not, a strong social media presence can do the same thing. Smith notes that social media profiles have the ability rank highly in search engines.

“It’s a fact that social media properties do dominate the front of the search engine result pages for brand names,” he writes, “Social media profiles are a great way to connect to your prospects and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business, but also help them become a part of your conversations.”

MeloTel’s Bloggers & Creative Writers For Hire do a lot more than simply compose content-rich blogs for your website. They can help to manage your social media accounts as well! For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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