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May 14, 2019

The Importance Of Humanizing Your Brand

Following our excited introduction of MeloText earlier this month, the MeloTel team began talking a lot about reaching out to the members of our community. As you may already know from reading some of our recent blog posts, MeloText enables you to create a whole new community of subscribers who you can easily reach out to with SMS messages. In one of our recent blogs, we specifically highlighted the importance of adding the personal touch to your business relationships.

Humans want to work with humans. And when you humanize your business, you lend it to being a much more highly respected brand amongst members of your target audience. It’s important to never forget, however, that your business will often require the support of its nearby residents in order to thrive. Of course, cloud-hosted technology allows you to conduct business worldwide. But how popular is your business with its local community?

Involve your business with local charities.

This is a tip that should never be underestimated. When you put people first, you’ll find that many people will put your business first of mind when considering where to spend their money. Contributing to a local charity has many benefits. The first, and most obvious, is that you’re assisting those who truly need your help the most. Secondly, you position your business as one that truly cares, is committed to its community and his highly respectable.

On SmallBizTrends.com, Annie Pilon suggests that small business owners find ways to sponsor local events as a top advertising strategy. “Contribute financially toward local charitable or community events — or make an in-kind product donation,” she encourages, “You’ll likely receive signage or otherwise get your business in front of participants. And you’ll get the satisfaction of supporting a community cause.”

Don’t forget the kids!

Even if your business doesn’t cater to the needs of children, there’s no reason to neglect the little ones when considering your charitable actions. Remember that advertising comes in many forms. Is there a child-focused organization in your community that you can partner with? Can you donate towards lunch programs at local schools? Attaching your company name to a kid-friendly initiative is a win-win situation for everyone.

“Sponsor a Little League team or a 5k charity walk/run,” suggests Susan Solovic on ConstantContact.com, “Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message.”

MeloText enables you to grow your community!

As we noted earlier, MeloText is a Text Message & SMS/MMS Marketing Software Platform that allows business owners to grow their mobile audiences. It helps you to humanize your brand because you can compose any type of message you wish to deliver directly to your subscribers. Unlike traditional advertising methods, sending SMS messages allows you to add your own personal touch to your interactions with customers.

You can register for MeloText HERE! If you would like more information, please feel free to visit the brand new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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