Photos will never go out of style. While so much has changed in the world of photography over the past decade or so, there’s no question that nothing quite captures attention like photographs. The popularity of Instagram is proof of that. Gone are the days when we needed to take our camera’s film into a shop for development. Today, we click buttons on our smartphones and in no time, we have as many high-definition photos as we want.
This isn’t to say, of course, that smartphones are the only devices used for digital photography. Professional photographers continue to be in high demand – just as they should be. Getting the right lighting, angles and ultimately the perfect shots are specialties of talented photographers. As a business owner, it’s wise for you to invest in a professional photo session. It’s one of the most important things you can do for your company website.
What would you rather view when visiting a company website? Text alone or text accompanied by vivid images? The choice is easy. To set your brand apart from its competitors and truly impress all of your website’s visitors, you need high-quality photos. According to Natalie Russo of Yellow Pages for Business, websites with images get nearly double the views of websites without images. She stresses the importance of taking professional photos of your products.
“Images on your website act as storytellers, allowing website visitors to visualize your product or service – and themselves using your offering,” writes Russo, “As well, research has found that the human brain can correctly identify images in as little as 100 milliseconds, making carefully-chosen images that reflect your product and values an important opportunity to quickly capture visitors’ attention – even before they’ve read a word of text.”
Over the past couple of days, we’ve been stressing that content is king. Arguably, photography is queen. Much the same way regularly updated content helps for your website to rank highly in search engines, an image-rich website has greater potential to be found in Google searches. Russo explains that if you label images with search-friendly metadata and captions, you will create more content for search engines to index.
“Your content will then show up within both web search results and images searches – that’s double the opportunity for discoverability,” she details, “If you own original photography (vs. stock images), you may also want to consider allowing local blogs and websites to use your images free of charge in exchange for a link back to your website. Called inbound links, these are another great way to boost your search ranking.”
What is the first thing you see when you visit MeloTel’s website? It’s our team! It’s wise to put the friendly faces of your team members on your site to showcase the humanness of your brand. Jen Hawkyard of Treefrog believes that team photos convey culture and consistency. “Your face is part of your brand, so a professional head shot will not only look flattering, but will also make your customer see you as more trustworthy, sincere, and well-practiced,” she writes.
Let’s work together on improving the imagery on your company website! For information about our Website Maintenance Services, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"