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June 26, 2019

The Importance Of Following Up With Your Customers

So a customer has just left your store and he/she seems pretty happy with his/her purchase. You’re pretty much guaranteed that the customer will return, right? Well, not necessarily. Did you get the customer’s name? Did you ask if he/she was able to find everything he/she was looking for? Did you offer the customer a pleasant “have a nice day” or “hope to see you again soon”? Do you have the customer’s contact information?

It takes effort to secure repeat business. Never assume that just because someone bought from you once, that he/she will buy from you again. You need to earn loyalty. And one of the best ways to do that is to follow up with your customers. Put in a phone call or send an email to check in and see if your customer is truly happy with his/her purchase. Ask if there is more that you can do. Developing this relationship will help to significantly grow your number of loyal customers.

Following up with customers increases opportunities for repeat business.

Which business is more likely to get a customer to return? One that calls its customers or one that ignores them? The answer is obvious. By following up, you give yourself the opportunity to correct any potential mistakes you have made during your interaction with the customer. The feedback you receive will not only help you to save one relationship, but it will assist you in improving your overall customer service routine.

“When you follow up with customers and ask them about their experiences or you reach out to them for positive and negative reviews, you are telling the customer you care about them,” says John Rampton on, “This genuine interest in them will bring them back because it’s rare to find a company that shows this level of interest.”

Following up gives you a competitive edge.

Do all companies contact their customers after they’ve made their purchases? Not likely. By doing so, you’ll immediately outshine your competitors or, at the very least, not get left behind. If other companies are following up with their customers and your company isn’t, you aren’t bound to win the hearts of your target audience’s members.

Following up will repair potentially broken customer relationships.

Without following up with your customers, you have no idea just how happy or displeased each of them are with your company. In some cases, you may find that the customers planned on never returning because of bad experiences. By engaging with them, you’ll give yourself the chance of repairing the relationships. Doing so can potentially earn their loyalty for the long haul.

“If a customer was unhappy—whether they told you or not—and you contact them about their experience, they may reconsider buying from you,” writes Rampton, “Never checking on them would prove to the customer that they were justified in their opinion of your brand not caring. Therefore, they will go where a brand delivers an authentic experience.”

Contact MeloTel to find out how making the switch to our cloud-based Commercial Phone Services can make it even easier for you to follow up with all of your customers! Call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

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Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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