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July 19, 2018

The Importance Of Engaging With Your Customers

There are many ways to define “customer engagement”. But, as far as we’re concerned, the easiest way to describe it is “the ongoing interactions between a business and its customers that keep those very customers coming back”. It’s important to remember that, in 2018, the average consumer is looking for more than products and services from the companies he/she chooses to support. A customer wants a relationship.

In today’s business world, it’s important to make connections. The relationships you have with your customers go at the top of the list of things people consider when they make their buying decisions. Do you offer always-friendly customer service? Do you deliver on time? Do you remember your customers when they re-visit? A healthy combination of pleasantries and trustworthiness is a strong element of a good customer relationship.

Strong customer engagement includes word-of-mouth promotion.

If we’ve mentioned it once, we’ve likely mentioned it a thousand times. There’s simply no type of promotion like word-of-mouth promotion. At MeloTel, we’re very well aware of how important it is to get referrals. A large number of our clients have come to us by way of recommendations. And we couldn’t be more thankful for them!

As Alex McEachern of Smile.io explains, customers who engage with other customers due to a common interest in your brand is a sign you’re handling customer engagement the right way. “A customer doesn’t necessarily need to engage with just the brand in order to be an engaged customer,” he writes, “If customers are engaging with each other, it should count towards a brand’s customer engagement as long as the topic of their engagement is focused around the brand.”

In what specific ways can you engage your customers?

In-store demonstrations are among the most obvious methods. When people enter your store and you present them with fun and engaging presentations that showcase the benefits of your products, you’re bound to have people gain greater interests in your brand. Never underestimate face-to-face interactions as ways to develop brand loyalty.

With that said, however, you also can’t discount the extremely huge popularity of social media. According to mTAB, a top medium for customer engagement is social media “such as Facebook pages, Pinterest, LinkedIn, and Twitter – basically a page that has pertinent information regarding your product or service, including promotional campaigns, ‘Try it and see’ coupons for new products, sales ads, product information, and/or detailed services.”

Don’t forget to enter our latest Facebook contest!

At MeloTel, we can certainly vouch for the concept of engaging customers via social media. Our recent “Cutest Pet Contest”, which was run exclusively on Facebook, was a huge success. It helped to garner hundreds of entries and new “likes” of the MeloTel Facebook Page. As a result, we immediately launched our “Funniest Caption Contest” once the first contest was completed.

The new contest ends July 27th, so you have just over a week to enter. It’s so easy! Simply go to the contest posting HERE and write a caption for the photo in the comment section. Don’t forget to “like” the page in order to be eligible to win the $100 cash prize! If you have any questions, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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