The Most Reliable & Trusted
VOIP Service Provider
in Canada
May 2, 2012

The Importance Of Building Trust


In our last blog, we touched upon the topic of trustworthiness. More specifically, we discussed the concept of building a trustworthy company and noted that it means a lot more than simply doing what you say you are going to do. At MeloTel, we strive to keep all of our customers satisfied by taking a genuine interest in their successes.

According to Charles H. Green on, this trait is one of four trust principles that entrepreneurs should implement in order to be considered trustworthy. Our last blog covered the first two principles outlined by Green. Today, we would like to take a look at the second two in an effort to assist our clients and readers with building even greater trust within their respective industries.

#3. Focus On Long Term Relationships, Not Short Term Transactions. As business owners, we can’t help but consider the ways in which we can increase our profits. But our approach to making sales should never be focused on the sales alone. According to Green, this is short-term thinking. And it doesn’t exactly earn you a whole lot of trust.

Instead, we should look at the ways in which we can build real relationships with our clients. This will be, in the long run, the most profitable of decisions that you can make. This is because it will ensure both parties continue to meet so that there are multiple transactions made over time. Building relationships is essential to building a trustworthy business.

#4. Being Transparent. Green writes that it is important to make “a habit of being transparent in all one’s dealings. Transparency has the great virtue of helping recall who said what to whom. It also increases credibility, and lowers self-orientation, by its willingness to keep no secrets.” In other words, you need to communicate that you have nothing to hide.

When dealing with a client, the simple mistake of hesitating when answering a question can make him or her skeptical about whatever your answer is. If you are being honest, answering questions should be easy. If you have nothing to hide, than gaining the trust of your clients should be an eventuality – not an impossibility!

At MeloTel, we’d love nothing more than to gain and keep your trust. And as we mentioned, we know that doing so entails building a long-lasting, genuine and truthful relationship where your needs come first. Give us a call at 1-888-MELOTEL to discuss with us the ways that we can start that relationship by offering you any and all of the great services that we have available. Talk to you soon!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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