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December 8, 2016

The Importance Of Blogging To Boost Your Business

At MeloTel, we’re very proud of the fact that we are in the business of helping other businesses to be better. With our wide variety of hosted services, we’ve been able to help North American business owners improve the ways they service their customers, thus making them more money in the long run. Among our many services, blogging just so happens to be one that is steadily becoming more popular in all marketplaces.

For the most part, the importance of content marketing is not lost on today’s entrepreneur. The knowledge that the vast majority of consumers research products, services and brands online before making any buying decisions helps to foster a greater focus on one’s online representation. With blogging, a company website is regularly updated. And this goes a long way in attracting visitors.

How does blogging attract more visitors to a site? Well, let’s think firstly about the obvious. New blogs change the makeup of a website. It adds new content to ensure that the site is kept fresh. By today’s standards, a website that has no changes made to it, even over the course of a day or two, appears stale and stagnant. This gives off the (not necessarily true) message that nothing is really happening with a business.

Secondly, new blogs give people something to read. They often become go-to reasons why people will even visit a site to begin with – but then continue to return to it on a regular basis. A regular blog communicates that your business has more to offer than commonplace products and services. It says that people can come to you for help, information and interesting tidbits that add personality to your brand.

As well, blogging helps your website to gain favour with search engines. Google looks favourably upon websites that regularly update their content. When people are searching keywords that are relative to your industry, you’ll certainly want for your website to pop up. Quite often, it’s a blog covering the topic that is being searched that shows up in the search engine.

How does blogging earn your business more money? At the end of the day, it’s all about increasing profits, right? Well, you’ll need to attract website visitors before you can turn them into customers. And, quite obviously, the more visitors to your site that you have, the more opportunities you gain to welcome new customers to your business. It’s all about making great impressions – each and every time they come to your site.

MeloTel’s Bloggers & Creative Writers For Hire have been making good impressions for North American businesses for many years now. They are adept at learning about various industries so that they can write in informative and intriguing ways. It’s important that the copy on your site is readable and engaging. Our blogs are written in a way that is easy for the average consumer to understand – and always with a friendly, yet professional tone.

For more information about how our team of bloggers can begin blogging for your company website, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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