In our last blog, we continued to discuss this week’s theme of giving your customers something for free. On Monday, MeloTel happily announced that we are taking on voice over ad requests for our Voice Talent Production team to record for free! We feel that it will be mutually beneficial to showcase our talents while building our own portfolio.
Ingunn Aursnes agrees that the act of giving customers something for nothing is a marketing strategy that can attract many new customers. It isn’t just about giving things away to everyone though. As Aursnes makes clear in Home Business Magazine, it’s important to target your audience so that you may solve their biggest issues. Meeting their needs is incredibly important in encouraging them to keep coming back.
Our last blog ended with the mention that business owners need to “get in the shoes” of their potential customers. To do so, Aursnes recommends that you firstly speak with your sales staff to find out what concerns are often mentioned by your customers. In addition, take the time to speak to your customers directly, asking them what motivates them to make purchases.
According to Aursnes, customers are usually not interested in you. They are interested in what you can do for them. If you can meet their needs, they will seek you out to continue doing business with you. Your free sample of a product or service is an excellent way to show them what you can do for them. But make sure what you are giving away is of value.
Define a Product, Service, or Activity You Could Give Away. What you give away doesn’t have to be expensive. But, to reiterate, it must be of value to the customer. Says Aursnes, the last thing you want to do is give away a “pretend offer” – which is nothing more than a sales pitch. There should be a perceived high value to what you are offering. Again, meet a need and secure a new client.
At MeloTel, we’re not stopping at the free Voice Talent Production spot! The MeloTel Freebies section also offers MeloSIP Click2Talk for FireFox. This cool feature automatically turns phone numbers on the websites you visit into a click-able link that automatically allows you to make a phone call. All you need is a Soft-Phone like Bria, X-Lite or Zoiper.
The best thing about MeloSIP is that anyone can use it! It’s a free software that MeloTel would provide to the FireFox Add-on Community. For more information, contact us at 1-888-MELOTEL to discuss using MeloTel as your service provider. This will enable you to connect MeloSIP to your MeloTel account and use it with your desk phone! Free!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"