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June 7, 2018

The Benefits Of Posting And Writing Articles On LinkedIn

We like blogging. No surprise there, right? We post a new blog to our website on what is almost a daily basis. Considering that we offer blogging services through our talented Bloggers & Creative Writers For Hire, it stands to reason that we practice what we preach. We live by the credo, “The more content, the better”. Thanks to our blogging practices, our website is never outdated.

Perhaps, more importantly, our regular blogging ensures that our social media accounts are never outdated as well. Each time a blog is posted to the MeloTel site, we go ahead and place links to those blogs on all of our social media accounts: Facebook, Twitter and LinkedIn. It’s important to point out that the third social media platform on that list is designed especially for business owners.

Are you posting content on LinkedIn?

LinkedIn allows us to do something a little special. Instead of simply letting us post links to our blogs on the MeloTel profile, the platform enables us to post the entire blogs. Using the “Write an article” button, MeloTel’s CEO, John Meloche has enriched his LinkedIn profile with articles that can also be found on the MeloTel website. Posting blogs on LinkedIn doesn’t just make for great reading, it helps to build a professional’s profile.

In his own LinkedIn article, Rob Driscoll explains that the platform gives business owners special benefits when it comes to sharing content. “When you write LinkedIn articles, you are writing as a professional,” he writes, “People will read what YOU have to say about YOUR area of expertise. Anything you write or post will connect to you and your place of business/brand. Therefore, by producing high quality LinkedIn articles that inform and explain your expert knowledge, users are able to trust you.”

A post and an article are not one and the same.

It’s important to note the difference between “posts” and “articles”. A “post” is meant for short blurbs. In a post, you can provide a few sentences to enlighten your readers and add a photo or video if you’re really trying to inspire engagement. In many cases, posts include links that direct users to other websites. On the MeloTel LinkedIn page, we regularly post links to our blogs. However, an “article” is the basic equivalent of the blog itself.

“Articles should generally be longer form in nature than when using ‘Post,’ which means they should be anywhere from about 400 words to 2,000+, and they should answer a question, explore an issue, and/or provide insights to the reader,” explains Amanda Munsch in her own LinkedIn article, “You can always add links within your content to third party research, blogs, etc., to add credibility or to refer to an external piece, but the majority of the content in a post should be your own original thoughts.”

Allow MeloTel to do your “linking” for you!

MeloTel’s Bloggers & Creative Writers For Hire can do a lot more than simply compose your blog content for you. The team can also post your articles to your social media profiles and/or have them posted as LinkedIn articles too!

For more information about how we can bolster your LinkedIn profile, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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