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November 18, 2011

The Benefits Of Being Trustworthy


In our last blog, we discussed the merits of being a trustworthy business. As puts it, it’s kind of a rhetorical question to even ask if trust is important in a business. In fact, could there be anything more important? A story about one of our friends having a bad experience with a car rental agency in our last blog is a perfect example of how a lack of trust can significantly hurt your business.

It pays to keep to your word and honour what you tell your customers. On, Matt Thomas outlines the many benefits business owners may enjoy when they exhibit traits of being trustworthy. Firstly, he states that to gain such a positive reputation, your company must appear trustworthy to everyone who comes in contact with it.

“This includes your customers, suppliers, employees…even your competitors,” writes Thomas. By communicating that you are a trustworthy brand, you greatly increase the chance of having customers wanting to do business with you. Naturally, this is one of the key benefits.

Your customer loyalty will increase, says Thomas. When you are a trusted brand, you encourage repeat buys. At MeloTel, we are only too thrilled when we hear back from customers who we have serviced in the past. It brings us just as much joy when we hear from new customers who have been recommended to us from other satisfied clients.

Another benefit to being trustworthy, according to Thomas, is that suppliers will end up helping you through difficult times. He reminds us that being trustworthy does not stop with your customers. If you’ve gained the trust of your suppliers, you are more likely to have them be pretty lenient on you in the event that you have any late payments.

Remember that trustworthiness helps your company shine far beyond the reach of your clients. Thomas notes that your competitors will gain higher respect for you. After all, you don’t want them to be speaking poorly of you. In fact, it helps to show you are trustworthy when you refrain from speaking ill of your competitors as well.

When you can be trusted, you will have a better workplace culture. Writes Thomas: “Having a unique and appealing workplace culture will have little effect if there is no trust in your organization. It will feel phony and hollow and will not catch on for long. The only way a unique and empowering culture will stick is if there is trust present in the work environment.”

Of course, there are many more benefits to gaining the trust of all those who come in contact with your company. Work to ensure that you are seen as trustworthy and you will experience them all!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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