At MeloTel, we have a lot of experience composing compelling content for company websites all across North America. Our Bloggers & Creative Writers For Hire have many years under their belts researching various industries to come up with relevant blog posts, social media posts, newsletters, press releases and more for the many clients who entrust our writing services for their brands.
With all of our experience, we have learned that, in many cases, the most popular of social media posts generally have more to do with brand image than it does direct marketing. In other words, it’s important for companies to make personal connections with their audiences. And, oftentimes, that means engaging with customers in ways that seemingly have nothing to do with business protocol.
On SproutSocial.com, Dominique Jackson explains that to go viral, it’s important to trigger emotions. “Some people eat when they’re sad,” he writes, “Some people go to the gym after watching a motivational sports movie. The feelings that you get after seeing, hearing or reading something that strikes an emotional chord influences your behaviour. And there’s science to back it.”
In recent months, the MeloTel team has been making a concerted effort to present reading material to our newsletter subscribers in a more personal format. In some cases, we make our newsletters strictly about our clients. In fact, if you’d like to be part of a future Client Spotlight newsletter, we’d be more than happy to have you fill out our Client Spotlight Request Form.
However, we also work to engage our audience by introducing fun and exciting contests. Our first idea was to ask our readers to submit their own business and/or personal tips and tricks for our newsletters. By filling out our Client Tips, Tricks & Story Submission Form, you can automatically enter yourself into a monthly draw for a $100 cash giveaway!
On LifeWire.com, Elise Moreau agrees that launching a contest is a great way to go viral. “Contests work great for spreading the word about something,” she insists, “If you can give away something of value and offer people a chance to win, this can act as a bribe to get people to like your Facebook page, follow you on Twitter and even get them to tweet about the contest or post it on Facebook to pull even more people in.”
Last week, we launched our first-ever “Cutest Pet Contest” on Facebook and it has been our most popular contest yet. Evidently, we’ve proven that tugging on the heartstrings of our friends and followers proves to be a great way to inspire engagement. The contest simply asks that you LIKE the MeloTel Facebook Page and then upload a cute picture of yourself and your pet in the comment section of our contest post. The link is HERE!
The winner for cutest pictures, as agreed upon by the MeloTel team, will earn an easy $100 in cash! The announcement will be made on Wednesday, June 20th, so there is still plenty of time to enter the contest. Thank you to everyone who has already made this campaign our most popular one yet. Good luck!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"