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November 23, 2011

The Beauty Of A Brand New Logo

Last week, Toronto sports fans were abuzz with the news that the city’s Major League Baseball team had unveiled a brand new logo and uniforms. The Toronto Blue Jays have gone back in time to rebrand the team with an updated and more stylized version of their original selves.

Back is the Blue Jay with maple leaf logo and returning as well are the white, blue and grey jerseys that provide reminders of the World Series glory days of 1992 and 1993. Many fans of the Blue Jays are extremely excited about this change as it gives them hope that their beloved baseball team will bring about more wins to go along with their new look.

At the end of the day, that’s what a logo change is all about. It encourages excitement and indicates a forward-moving, ever-evolving representation of a brand. At MeloTel, we specialize in business logo design, knowing how important it is to our clients to have a distinct and recognizable logo to call attention to their businesses.

Many business owners, however, fear change. Some feel that if they change their company logo, they may lose customers who no longer recognize them. On, there is an article that speaks to this concern and offers some advice to business owners who may be missing out on the benefits of designing a new logo for their companies.

According to the website, the fear of change is simply not acceptable in today’s business environment. Needless to say, things are constantly changing, no matter what line of business you are in. It’s important to stay current and be aware of those changes that will keep you up with the times.

You want to communicate to your target audience that if something is happening in your industry, your business is leading the trend. The site encourages entrepreneurs to be flexible and willing to shift their business plans to take advantage of current trends. For example, it’s a bad business practice to stick to one tag line for the duration of your business’ existence. You don’t want to appear stagnant. points out that major corporations such as Pepsi Co., Microsoft, Coca-Cola, FedEx, Toyota, Wal-Mart, Starbucks and UPS have all undergone logo changes in order to keep things fresh. Each logo update signifies a new phase of life for the company. It goes without saying that each of these companies are quite successful. So how bad can a logo change be?

In our final blog of the week, we will discuss a few more benefits of sprucing up your logo. As always, we are happy to discuss ideas with you on how MeloTel can redesign your company’s logo. Give us a call at 1-888-MELOTEL and let’s take your company’s image to the next level!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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