Let us be clear that in no way are we discouraging people from using their phones to make phone calls. It should go without saying that the telephone remains a powerful communication tool that is absolutely necessary for any business in any industry. However, it also goes without saying that smartphones have revolutionized the ways in which we communicate. In addition to making phone calls, we can all easily text each other.
And texting, we’d like to note, can work wonders for your business! So, as today’s blog title insists, text away. But what the title doesn’t note is that, in addition to your company, your customers will thank you!
Subscribers can opt-in and opt-out.
If you take advantage of an SMS service like MeloText, you make it easy and convenient for your message recipients to opt-in and opt-out of your subscription list. The point to texting to promote your business is to provide quick messages to a large group of people in a short span of time. It’s all about making it easy for both you and your messages’ recipients. If they no longer wish to receive messages, it’s easy for them to unsubscribe.
“Sometimes, not all customers are happy to receive updates about a business’ products and services, nor are they always willing to participate in text-based promotions,” notes Australia’s New Media Services, “The opt-in and opt-out features of text messaging service is highly convenient for customers.”
Text messaging is immediate.
As soon as you send a text, its recipient gets it – give or take a few seconds. Generally speaking, you know that when you click “send” on one of your text messages, the person receiving it is about to get a notification. The immediacy of texting makes it an incredibly efficient communication service.
“According to CTIA, it takes 90 minutes for the average person to respond to an email,” reports Melani Deyto on TextMarks.com, “It takes 90 seconds for the average person to respond to a text message. If what you are communicating is time-sensitive, then you want to be sure your audience gets the message.”
It makes your brand easily accessible.
How often do you see television commercials? Of course, the answer is dependent on how much TV you watch. However, it’s also dependent on when you watch TV, which channels you tune into and which shows you view most often. Texting, however, doesn’t have such barriers. You send out your message when you want to and to whom you want. It makes it very easy for people to view your company’s marketing material.
“Thanks to the convenience brought by SMS, it brings a positive impression on businesses employing it,” says New Media Services, “When a brand is easily accessible via means or resources that have been a consistent part of the lifestyles of hundreds of customers, it shows that brands are willing to tap into what features and approaches work best with end-users.”
Get texting for your business! For more information about MeloText, feel free to visit the new MeloText website. And, as always, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
