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For most business owners, every day of work is a busy one. They have responsibilities that only they can handle. As far as they’re concerned, there is no time to be on social media. While this is completely understandable, it’s important to remember just how important it is to have a social media presence.
In today’s world, most consumers flock to the internet to research businesses before offering them any support. Everything from Google Reviews to social media follower numbers help to communicate to consumers just how worthwhile different companies are.
Do you post funny memes? Are you offering up helpful anecdotes? Do you share personal takes on current events? Are there videos on your accounts that are worth sharing? Of course, there are various ways to encourage engagement with your audience. The key is to find the type of “voice” that best represents your brand.
“For a target audience with the potential of becoming buyers, it is important that you are connected with them through these social media forums, creating an impression on their minds so much that your business is on top of their minds whenever they search or think about buying a similar product,” writes Gary Henderson on DigitalMarketing.org.
At MeloTel, we work diligently to research your company’s industry in order to compose the type of content that best speaks to your target audience. We also write our content in a very readable, enjoyable way. That way, your blogs and social media posts never go “over the heads” of your audience.
With MeloSocial, you are given the ability to have a “hands off” approach to updating your social media accounts. Firstly, the incredible service allows you to compose ONE post that simultaneously appears on all of your social media accounts. You can either publish it directly or schedule it for a future date. That way, you can keep your mind focused on your everyday business tasks instead of updating your social media on a daily basis.
Effectively, you can create several posts in one sitting. Schedule them all over the course of a week or month and never worry about them throughout that duration. However, with MeloSocial, you can take advantage of the “hands off” approach we mentioned. The MeloTel team can do all the research necessary to compose all of your social media posts for you.
Our team is made up of expert content creators. We have been writing blogs and posting to social media for well over a decade. Our team members are made up of both expert writers as well as highly-experienced graphic designers. We’re fully aware of the extreme importance of the visual aspect of each social media post. Readable and engaging copy is vital. But there’s no question that a social media post with an image or a video is easy to overlook.