First things first. We’d just like to point out that our hometown Toronto Raptors are looking pretty good as we begin the NBA Playoffs!
How do you feel when you receive a call and notice a local area code popping up on your caller ID? We’re guessing you feel a sense of comfort and familiarity.
Familiarity is something that makes people feel comfortable. Who doesn’t like to be within well-known surroundings? As the old saying goes, “there’s no place like home”.
We’re willing to bet, that like most businesses throughout North America, you’ve been conducting a lot more work over the phone than normal.
Your phone rings. You answer it with a traditional “hello”. The caller asks, “Is your refrigerator running?