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May 9, 2018

How Subtle Changes To Your Website Can Provide Big Benefits

In today’s blog, we offer you something from the pages of “practicing what you preach”. Just last week and only a few blogs ago, we revisited the concept of keeping your company website freshly “tuned up”. We listed such traits as being mobile-friendly, easy to navigate and regularly updated with fresh content as must-haves for any site. So, as mentioned, we decided to take a page out of our own book and spruce our blog section up a little bit.

Have you noticed any changes?

They’re subtle. And, sometimes, it’s the smallest of changes that make the biggest of impacts. In case you’re wondering, we simply updated our blog layout. It’s not a major change, but one that we thought would be effective. We’ve moved our blog titles so that they’re located above the main photo. For some time, the blog title appeared underneath the image. We believe it’s important for the title to receive top billing.

We’ve also better utilized the colour scheme that is prevalent throughout the MeloTel website. Blue and orange are essentially the official colours of the MeloTel “uniform”, if you will. So, we thought it made sense to strengthen our brand image by having our blog title appear in blue while the date of the blog is now highlighted in orange.

You’ll notice that other important information such as the blog’s author name and the keywords used for our tags also sharing the blue and orange colour scheme.

What is the main objective of updating a blog section’s design?

The importance of presenting content in an eye-catching manner cannot be understated. It only makes sense to make the various pages of your website visually appealing. Especially in today’s world where so many people have short attention spans, it’s important to do what it takes to grab attention. Studies show that people become more engaged when content is nice to look at.

As Erik Devaney reveals on HubSpot.com, an Adobe study found that “given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain” and “38% of people will stop engaging with a website if the content/layout is unattractive.”

Website updates show that your company is active.

We’ve made this point a number of times in the past. And it bears repeating. These days, consumers regularly visit company websites to get feels for what those companies are up to. A website that goes weeks or even days without updating gives the impression that nothing is happening with the company. Even the most subtle of updates, such as our new blog layout, communicates that a company is active and functioning successfully.

“Redesigning your blog means a lot more than simply ‘keeping up with the blogging Joneses’ or wanting your brand to be perceived as buzzworthy,” insists Deborah Sweeney on SocialMediaToday.com, “It shows your readers that you’re not stagnating – if anything, you’re more active and engaged with your audience and their needs than ever before.”

Get MeloTel to get your website looking its best!

For information about our Website Maintenance Services or our Bloggers & Creative Writers For Hire, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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