If you’ve answered “yes” to the title of today’s blog, don’t worry – you’re in the same spot as countless other busy entrepreneurs all over North America. Blogging requires a lot of time and energy. That’s why there are professional bloggers. You’re a business professional who likely doesn’t have the time and energy to compose blogs on a regular basis.
So how do you go about hiring a blogger?
Contact us! MeloTel’s Bloggers & Creative Writers For Hire are at your service! But before our team begins writing for you, we highly recommend that you take a few moments to fill out our New Blogging Client Questionnaire. It is intended help us understand your blogging objectives. We always want to maintain the highest quality and most relevant message possible when representing your organization.
The more details and the more complete information you provide during the questionnaire, the stronger your blog will be! Please take the time to be as thorough as possible. Our bloggers want to make sure to get things right. After all, they are professional writers, not experts in your field. Their ability to take direction, research your industry and masterfully compose thought-provoking and intriguing content is what will make your blog so highly regarded.
What type of consumer is part of your target audience? To whom are your blogs to be directed?
This two-part question is one of the first and most important queries in the questionnaire. It’s very important that our writers establish a “voice” for your brand. And that voice needs to connect with the people who are most likely to support your business. While the majority of blogs are designed to carry a conversational and inviting tone, some companies prefer for their content to be facts and statistics-heavy.
In some cases, reporting on current events related to the company’s industry is the best way to intrigue the members of its customer base. In some others, blogs are required to be written as advertisements for specific products and services the business offers. Of course, a company’s blog may include a variety of different blog types. This helps to keep readers interested.
How frequently would you like to have blogs posted to your website?
This is another important question to answer. While honing in on the right content is key, it highlights another important facet of blogging: frequency. How effective is a blog that is rarely updated? From our experience, it’s not very effective at all. One of the reasons for this is that it doesn’t help to drive SEO when content is so rarely added to your site. Search engines look favourably upon sites that regularly post new content.
As well, a blog that is rarely updated gives off a bad impression. By today’s standards, a company website that has its most recent blog dating back more than a month makes it appear as if the company may be going out of business. Is there really nothing new happening with this brand? Did they close up shop? To avoid having web users ask such questions, it’s wise to update your blog a minimum of once a week.
For more information about how we can get our Bloggers & Creative Writers For Hire writing for you, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!
