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July 10, 2019

Short And Sweet, Then Repeat: Growing Your Website’s Success

How often have you visited a website only to click off of it within seconds? What was the reason for such a short stay? For many people, the reason is the long and drawn-out text that simply looks too long and boring to read. It’s important to keep in mind that short attention spans are the norm in 2019. If your website reads like a novel, it’s not bound to get much traffic or maintain long visits from those who do check it out.

Short and sweet is the way to work it.

Most consumers and internet users alike want web material to get to the point. That way, people with limited time can quickly grab the information they need to make their buying decisions. Images come in super handy here. If you can show your website’s visitors crystal clear photos of your items, it will work many more wonders than lengthy product descriptions.

This isn’t to say that product descriptions are unnecessary. But again, making them short and sweet is the key. On LeadingResults.com, Darling Jimenez explains that no matter how complex or interesting a business is, its website visitors will rarely want to spend hours staring at long paragraphs and explanations of products and services.

“Find shorter – and better yet, visual – ways to describe what you do and how you help your customers,” she encourages, “Lists, headings, and structured pages work well. Go light on text! Map out the path your buyer persona will take through your website and make the journey easy.”

Regularity is vital.

How do you know if your website is producing high-quality content? Generally, it’s because your visitors keep coming back for more. And there’s no question that website visitors won’t keep coming back if there’s nothing new to come back to. No matter how intriguing your website content is, it must be updated on a regular basis.

“How often do you update your website?” asks QuickSprout.com, “If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.”

Increase your dwell time.

As QuickSprout.com explains, “dwell time” refers to the amount of time people spend on your website with every visit. “If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time,” says the site, “Websites that provide highly informative content typically have long dwell times.”

If you haven’t updated your website in some time, it’s definitely time to spruce it up. At MeloTel, we offer Website Maintenance Services by a highly-skilled, competent and dedicated staff. We strive to offer exceptional service in an expeditious time frame, while providing the personal attention you deserve at a fraction of the cost of hiring a full time in-house web designer/developer.

For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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