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December 15, 2017

Revisiting The Importance Of Hold Music For Your Callers

There’s only ten days until Christmas! Needless to say, it’s a pretty exciting time of year. From everyone, here at MeloTel, we wish you the absolute happiest of all holiday seasons! We also wish you success in helping the members of your customer base enjoy this time of year. Believe it or not, the ways in which you interact with your customers, this month, will play a huge role in whether or not they return to support you in the new year.

As we’ve often said, sometimes the smallest things make the biggest differences. Take, for example, hold music. When customers call your company, what do they hear when they are on hold? You may be surprised to know just how impactful your hold music really is. Hold music ensures callers that their lines haven’t been disconnected. This is hugely important for preventing hang ups.

How important is it to use holiday music for your holds at this time of year?

If you’re looking to spread holiday cheer or, at the very least, keep customers in happy moods, holiday music is a no-brainer. May we suggest using Uncle John’s Holiday Hits? The two-part collection of Christmas songs was recorded by none other than John Meloche, MeloTel’s founder and CEO! You can download the projects for FREE from Bandcamp HERE.

Holiday music, as we’re sure you’re aware, is widely used in stores all across North America during this time of year. It has been proven to elicit happy moods which, in turn, encourages more shopping. The same principle works for the people who call your business. “It’s the most wonderful time of the year” says the song. Be sure to help your customers feel that way when they interact with your brand!

Hold music puts people at ease.

It helps for the passing of time to not feel “wasted”. The truth is that no one really enjoys waiting. With hold music, however, you make anxious customers feel like they’re not waiting as long as they really are. There are many moments when callers actually get engaged with the music they’re listening to. You may be surprised to know how many of our clients actually wanted to hear the rest of the songs there were cut off when we took them off of hold!

No matter what type of hold music you choose to use for your business, it’s a wise choice to do so. As mentioned, hold music actually does a lot more than just keep customers on the line. It also helps you to advertise the products, services and special deals your company has to offer. Many companies choose to include spoken word advertisements in their hold times. This creates opportunities for your reps to boost sales.

How can MeloTel help you to take advantage of custom hold music?

With our VoIP-based Commercial Phone Services, Custom Hold Music is yours automatically! Contact us to learn about how we can help you customize your spoken word advertisements and select the perfect music for your company’s hold times. Please don’t hesitate to call us at 1-888-MELOTEL or use the Live Chat feature on our website!

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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