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Today, more than ever, your company’s reputation counts for a lot. Needless to say, word can spread fast. With the advent of social media came multiple ways for individuals to express their dissatisfaction to upwards of thousands of people within seconds. Your company’s reputation can be made or broken by the ways in which people discuss it online.
This is why it’s so important to focus on your customer relationships. Gaining and maintaining respectability has a lot more to do with the ways you make your customers feel and a lot less to do with your actual products and services. Of course, your products and services matter. It’s imperative that they are of high-quality and can be depended on. But it’s important to always consider the customer experience.
One of the easiest ways to get people to like your company (and spread the good word about it) is to answer their calls quickly. We live in a very “want it now” and “don’t have time to waste” kind of world. Again, with modern technology comes the ability to get immediate gratification. It’s easy for us all to quickly Google information. In the past, a trip to the library may have been necessary to find what we were looking for.
The point is that people aren’t usually willing to wait for customer service. When you pick up the phone quickly, it becomes your first step to impressing your caller. The truth is, however, you can’t always be expected to answer the phone. Naturally, you have business hours. So, in many cases, your callers will be required to leave voicemails.
If your answer is any longer than 24 hours, you’re doing great harm to your brand. As we’ve made clear, today’s consumers aren’t willing to wait. They can very easily receive the customer service they’re looking for elsewhere within the business day that you didn’t return their calls.
Consider the way you feel when you send someone a message and it doesn’t get returned within the day. It feels like you’re being ignored, doesn’t it? Not returning a voicemail promptly suggests that you don’t care about the individual who left the message. You may have just been busy, which is likely. You may not have had the time to check your messages. It doesn’t matter. Once your caller feels that he/she is being neglected, the damage has been done.
The first step is to return the calls the second you receive the voicemails. Don’t put it off until later. You’re likely to get tied up doing something else that may prolong the return of the calls even further. The second step would be to find a new method of retrieving your voicemails. Lucky for you, MeloTel has the perfect solution!
Our Voicemail to your Email service is one of the most celebrated features of our VoIP-based Commercial Phone Services. When people leave voicemails for you, they are sent to your email inbox as mp3 files. That way, you can listen to them on any device of your choosing and store them on your computer for future reference. Voicemail to your Email makes it virtually impossible to ever overlook an important message!
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website!