While the following statement may go without saying to most modern-day entrepreneurs, we’re going to go ahead and say it anyway: You need to update your company website on a regular basis! It’s 2018 people. If you haven’t yet figured out that the worldwide web is a top-of-the-list choice for most consumers when it comes to locating businesses, you certainly haven’t been paying attention.
Allow us to reiterate that it’s simply not enough to have a company website. Keeping it updated is every bit as important as keeping your physical place of business in tip-top shape. After all, your site is most likely to be the way that most of the people in your target audience are introduced to your brand. How do its graphics look? Is it easy to navigate? When was your last blog post? These are some of the things your visitors will be asking when on your website.
One of the main benefits of regular updates is that they keep your site high in search engine rankings. Search engines pay much closer attention to websites that have frequently updated content. Every time your website is updated, it gives search engines more reasons to give it a higher SEO ranking. Do you want web users to locate your website when researching keywords that are relative to your industry? Of course, you do. So update your site often!
You also want your previous visitors to return, don’t you? What would encourage your website’s visitors to return if every time they visit, the site looks exactly the same? By continually offering your visitors new content, you entice them to keep checking your website out. This is what makes a blog so important. Blogs are the easiest way to ensure that your site is constantly changing.
We’d like to argue that a blog section just may be the most important element of your company website. With each new blog post, your website doesn’t just offer new content – it becomes more of an excellent information source for web users. Blogs help you to display your knowledge and expertise. They can offer insight that effectively becomes a form of customer service. But blogs also give your brand a “voice”.
Blogs are meant to be written in a more of a conversational tone than the average article. With added bits of humour and affability, your blog posts can serve as examples of the type of customer-friendly business you run.
MeloTel provides a variety of Website Maintenance Services by a highly-skilled, competent and dedicated staff. We strive to offer exceptional service in an expeditious time frame, while providing the personal attention you deserve at a fraction of the cost of hiring a full time in-house web designer/developer.
For more information, please don’t hesitate to contact us at 1-888-MELOTEL or use the Live Chat feature on our website! And be sure to ask us about our Bloggers & Creative Writers For Hire!
“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"
“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"
“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"
“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"
“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"
“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"
“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"