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November 25, 2011

Rebranding Is Not A Bad Thing

In our last blog, we discussed the importance of updating your company logo. This undertaking doesn’t have to be something you do often. In fact, it’s best you give your logo time to catch on. However, never updating the look and feel of your company’s chief identifying symbol will convey that your business may be behind the times.

An April 2009 article on details the benefits of creating a new company logo. It also provides insight on why some business owners are afraid to make any changes. Some of this fear comes from the idea that customers may get confused if they don’t see a logo that they recognize.

According to the site, “logo recognition with small and medium size businesses, quite honestly is rare. Concern over logo recognition is assuming that you have some and that the recognition is positive. This goes hand in hand with the feeling that the audience has a connection with your brand.”

Changing your logo can bring greater attention to your brand. If for no other reason, a logo change in and of itself is a reason to talk about your business. As we mentioned in our last blog, the Toronto Blue Jays pulled this off in stylish fashion last week when they unveiled their new team jerseys.

With the end of November looming, it’s obviously not time to play baseball. But the fact that the Blue Jays have a new logo and uniforms has got the entire city talking. Well, at least the city’s baseball fans seem pretty excited. points out that when Pepsi changed their logo in 2009, it brought a lot of attention to the soft drink company.

In the case of both the Blue Jays and Pepsi, small but significant changes were made to each logo design. That way, little was done to cause a major concern about fans of each product experiencing a lack of recognition. Instead, a cause for excitement over the change became the inevitable result.

As points out, Pepsi’s sales increased after their logo change. Time will tell just how much merchandise and tickets the Blue Jays sell as a result of their new look. One thing is for sure though – there is a lot of excitement about baseball in Toronto at this time. And next season doesn’t being until April!

The website reminds us that “Now is not the time to be afraid of making a move. Now is the time to reinvent yourself, surpass your competitors, draw attention to yourself and reap the rewards of forward thinking. Be honest with yourself and most of all adopt change as a requirement for your business from this point forward.”

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Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

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Rashalee Green (VP of Operations)Synergy Marketing

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Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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