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January 13, 2012

Perfecting Your Price Points

In our last blog, MeloTel excitedly introduced brand new pricing for our VoIP Telephone Services. Be sure to call us up at 1-888-MELOTEL to figure out what tier best represents your business to get the best pricing possible for your VoIP services. Of course, we also blogged about ways that you can set price points for your own business.

Wahm.com lists a number of suggestions that serve to help entrepreneurs to decide upon appropriate pricing for their goods and services. Naturally, if you are too expensive, you may scare customers away. But you also don’t run to run yourself out of business by setting price points that do not generate profits. How to avoid this?

Decide What To Charge For. According to the website, “the quality of the product and the demand plays a vital role in the pricing of a product. You will certainly not expect your customers to buy a poor quality product for a higher price. The consumers should feel that they are paying the right price and obtaining the best service or quality in return. The same logic applies to the consumer demand as well.”

This is exactly why MeloTel has come up with its new and improved rates for VoIP telephone services. We are well aware that each business is unique and therefore, they do not all require the exact same type of service. As such, they should only be paying for the type of service that best suits their needs. Our new rates guarantee that our clients get the best prices possible for what they need.

As Wahm.com points out, if there is less demand of a particular product or service, you don’t want to increase the price for it. Instead, it’s important to gauge the consumer demand for what you offer and adjust the price accordingly. Sometimes a good price can help develop more interest in the product or service.

As customer demand grows, you may want to consider increasing the price point to generate greater profits. Always consider, however, the value to the customers, making sure to never give them the impression that they are not receiving value for the money they are paying.

Consider the Current Market. Although you don’t want to use your competition as the barometer by which you decide upon your prices, it is important to understand them. Being able to offer your customers an experience that is unique and superior to your competitors will help you to increase your customer base.

At the end of the day, the key to running a successful business is to make a profit. Doing so means deciding upon pricing that will make your company money without warding off consumers who feel as if what you have to offer is not worth the costs. Consider advertising, distribution and labour when deciding upon your prices as well. Here’s hoping these suggestions will lead you to a very profitable year!

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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