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March 2, 2012

Marching Towards A Name Change

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It’s March. And for some business owners, nothing has changed but the name of the month. For others, the new month means the beginning of a new season, as winter finally draws to a close. Preparation for the months ahead must be made as the needs of most customers will be changing along with the season.

In some cases, entrepreneurs may consider a complete overhaul. Change is good, right? So maybe taking your business in a completely new direction is needed if things haven’t panned out the way you expected. But then again – doing so would require a ton of money and time that is hard for most of us to afford.

Perhaps, a simple name change would do the trick. In fact, this seemingly small but major change could be just what your company needs if you need a boost in business. According to Jeff Wuorio of Microsoft.com, “What’s in a name? Everything — particularly when it comes to your business.” Not so small a change, after all, huh?

A name change is certainly not a solution for all businesses. In fact, it rarely is. But as Wuorio points out, in many cases there is a justifiable reason for a name change. It’s important that the name of your business somehow accurately reflects your brand of services. So approach this decision carefully. To help, Wuorio offers some tips.

1. Be sure of your reasoning. Never change your company name simply because of boredom, he warns. Carefully consider the reasons that you wish to change your company’s name. Think of both the pros and cons of what such an identity change would mean for your business in the long run.

2. Understand what it entails. Remember, a name change means a clean slate. It is literally starting over. You will need new signs, business cards, stationary, sales materials, bags, promo gifts and don’t forget your website! Consider all of the costs that all of this can run you.

3. Make sure you can use it. Keep in mind that the business name that you’re considering may already be in use. Be sure to find out if you are potentially infringing upon any registered trademarks or copyrights with your name choice. Wuorio suggests that you look it up “on the Internet registry if you hope to have an online presence with the new name.”

4. Run it by customers. It can’t hurt to let the people who support your business in on the decision. You may even want to go so far as setting up focus groups or conducting interviews to see if the proposed name will fly with your client base. Consider what they think about it by requesting honest feedback. This should be a big help.

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Here are a few testimonials from what our customers have to say:

Danielle Cameron
Heidi Kaufmann
Charles Murray
Rashalee Green
Fouad Shuhaiber
Name
Dr. Martin Jugenburg
Wayne Goldstein
Danielle Cameron (VP Marketing)Imprezzio Marketing

“Imprezzio Marketing has been with MeloTel for 4 years and their service has been outstanding over the years. Their customer support team is always extremely helpful and always responds and resolves any issues that we have. Thank you MeloTel for providing us with such great service. READ MORE"

Heidi Kaufmann (Manager )TK Enterprises

“When TK Enterprises found MeloTel 2 years ago, it was in a crisis situation. Our previous VoIP provider had left us in the lurch and within days, MeloTel had us back up and running and we’ve never looked back since. We started with VoIP services and have worked with them to bring our company’s technology levels up to be more cutting edge and competitive while reducing costs and mitigating risk the entire time. READ MORE"

Charles Murray (CEO)Benjamin Verde

“Benjamin Verde Incorporated has been a loyal MeloTel customer since 2013. We are able to provide a variety of Artist and Entertainment related solutions such as Web Hosting, Artist Marketing and Artist Funding to clients across Canada. By utilizing MeloTel’s robust products and services our agents are able to provide fast and efficient customer care to various radio stations, record companies, independent artist as well as popular international brands via Benjamin Verde’s VXCO.net portal. READ MORE"

Rashalee Green (VP of Operations)Synergy Marketing

“As the leaders in promotional advertising with over 25 years experience we strive to satisfy all of our clients’ needs when it comes to marketing them and their businesses. We go over and above to make sure that all of their advertising demands are met with no exceptions. MeloTel and Synergy have been in business together since providing exceptional VoIP and technical services. READ MORE"

Fouad Shuhaiber (CEO)National Projects

“I have been a MeloTel customer since 2009 and wanted to tell you how much my whole office appreciates your services. Life becomes a lot easier when someone is there to help when we need it. That kind of service is why we will remain a loyal customer for many years to come. Thank you! READ MORE"

Name (title)Skinjectables

“The transition to MeloTel has been exceptional on a number of levels. Cost savings of more than 50% compared to our old traditional multi-line system is a welcome benefit, but the service and features are what we are most pleased with. MeloTel gives us the capability to enhance our service to clients with features like “Find Me-Follow Me” which allows us to answer our main office lines from anywhere, at any time with our smart phones or soft phones. READ MORE"

Dr. Martin Jugenburg (Surgeon)Toronto Cosmetic Surgery Institute

“Toronto Cosmetic Surgery Institute is a plastic surgery clinic, located in downtown Toronto. On site we have a fully functional, state of the art surgical facility. MeloTel assisted us when we went paperless a couple years ago in replacing and restructuring our computer hardware and network. They have been providing us with IT support ever since. Whether it be remote sessions that are required, or on site visits, the service MeloTel provides is always quick and efficient. READ MORE"

Wayne Goldstein (CEO)Global Mentoring Solutions

“Global Mentoring Solutions (GMS) is a North American based, white labelled outsourced help desk provider that partners with major ISPs, eLearning Support Providers and mid-market IT Service Providers. With MeloTel’s telephone infrastructure services GMS is able to provide support for over 8,000 technical support interactions per month! GMS has been relying on MeloTel’s expertise and professional support services since 2010. READ MORE"

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